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About the Role

The VRAI Marketing Director is responsible for defining and leading the brand’s marketing strategy to build awareness, create emotional connection, and drive customer acquisition and loyalty. This leader shapes how the brand shows up in culture, ensuring every campaign, collaboration, and customer touchpoint reinforces a distinctive point of view and elevates brand desirability.

Responsibilities

• Develop and execute the annual communications strategy aligned with business objectives.
• Define and evolve brand positioning, voice, messaging, visual identity, and differentiated campaigns.
• Lead comprehensive communications planning across digital, social, retail, PR, influencer, CRM, and paid media.
• Manage campaign calendars and launch strategies across product collections.
• Oversee the development of world-class creative assets, including photography, video, social content, retail marketing materials, and digital experiences.
• Maintain a deep pulse on fashion, art, entertainment, and consumer trends to identify white-space opportunities.
• Develop strategic brand collaborations with creators, artists, designers, influencers, and aligned brands.
• Create integrated marketing programs that drive foot traffic, online conversion, and customer preference across stores and e-commerce.
• Partner with merchandising, operations, and sales teams to supply stores with compelling launch support and campaign assets.
• Balance creative intuition with data-informed performance metrics to optimize campaign efficacy.
• Manage cross-functional execution and ensure every initiative elevates brand equity while meeting commercial goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field.
• 8–12+ years of progressive marketing experience, preferably within fashion, fine jewelry, beauty, lifestyle, or premium consumer brands.
• Proven track record of leading multi-channel brand campaigns from concept through execution.
• Demonstrated success managing creative agencies and cross-functional teams.
• Exceptional creative intuition, storytelling abilities, and a passion for fashion, design, self-expression, and creating emotional resonance with consumers.
• Demonstrated success in developing culturally relevant marketing initiatives, identifying emerging consumer trends, and executing high-impact strategic brand partnerships.
• Deep technical understanding of digital marketing, social media ecosystems, influencer marketing, PR, CRM, and content strategy across both digital and physical retail channels.
• Strong analytical skills with a data-informed, consumer-obsessed approach that balances artistic creativity with performance metrics, brand health, and revenue targets.
• Highly collaborative, influential, and curious mindset with the ability to navigate cross-functional dynamics, challenge convention, and align diverse teams toward shared growth objectives.
• Proven ability to manage campaign budgets, oversee complex project timelines, and consistently launch successful product introductions on time and within scope.

Skills

• Marketing Strategy
• Brand Positioning
• Integrated Communication Planning
• Creative Direction
• Asset Production
• Cultural Relevance
• Strategic Collaborations
• Omni-Channel Marketing
• Cross-Functional Leadership
• Performance Metrics
• Storytelling
• Fashion Trends
• Consumer Trends
• Digital Marketing
• Social Media
• Influencer Marketing
• PR
• CRM
• Content Strategy
• Analytical Skills
• Budget Management
• Project Management

Location

• Los Angeles
• San Francisco
• NY
• Shanghai
• Chicago
• London
• Madrid
• Copenhagen

Work Type

• Onsite

Experience Level

• 8-12+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $150,000 - $180,000

Benefits

• Health insurance
• Flexible spending accounts
• Retirement savings plans
• Life insurance
• Disability insurance
• Paid time away from work
• Unpaid time away from work
• Employee discounts

About the Company

• VRAI is one of the fastest-growing digital-first direct-to-consumer brands, modernizing diamond jewelry through the exclusive use of sustainably created diamonds.
• Innovation, craftsmanship, and sustainability are at the core of VRAI's products and values.
• VRAI has been an honoree of Fast Co. Innovation Award in retail design.
• VRAI is a global business with locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.
• vrai.com
• facebook.com/vrai

Equal Opportunity

• VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.
• This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.