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About the Role
Roku is seeking a Subscriptions & SSP Insights Manager to lead insights for Howdy, Roku's owned-and-operated streaming service. This role owns the insights behind Howdy's growth, informing key business decisions and shaping the service's future direction.
Responsibilities
- Own Howdy insights: Define, track, and tell the story behind the metrics and KPIs that matter most to Roku's owned-and-operated streaming business – subscriptions, signups, churn – across every market and distribution channel
- Run the operating rhythm: Own the daily, weekly, and monthly Howdy reporting that leadership runs the business on, and drive it toward a single consolidated, automated source of truth rather than parallel reports
- Drive international insights: Bring rigor and consistency to how we measure Howdy across the U.S. and Mexico, accounting for market dynamics, and surface where the biggest growth opportunities lie
- Diagnose the drivers: Go beyond the 'what' to the 'why', translating findings into clear business actions
- Connect content to the business: Partner with Content and Recommendations teams to measure how discovery, merchandising, and title performance translate into signups, streaming hours, and retention
- Build and own reporting: Develop scalable dashboards and reporting that give stakeholders a trusted view of Howdy health
- Influence through storytelling: Deliver compelling dashboards, presentations, and narratives around Howdy performance, tailored for executive audiences
- Close the data gaps: Work with Data Engineering and Product to identify and prioritize data gaps, so the metrics the business relies on are complete and trustworthy
- Cross-functional leadership: Collaborate with Product, Content, Marketing, Finance, and Core Analytics to align Howdy insights with Roku's strategic goals
- Champion a data-driven culture: Promote curiosity and insight as a foundation for Howdy's success across Roku
Requirements
- 8+ years of professional experience in the Analytics & Insights space
- Strong business acumen – you understand what drives a subscription business and can connect analysis to commercial outcomes and strategy
- Genuine curiosity – you instinctively dig into the 'why' behind the numbers and aren't satisfied with surface-level answers
- Exceptional storytelling and communication skills – able to translate complex analyses into executive-ready narratives and presentations
- Strong Tableau skills, with the ability to build interactive dashboards that stakeholders rely on
- Advanced analytical skills, including SQL expertise and comfort working with large, complex datasets
- Strong modeling ability in Excel
- Demonstrated AI fluency in analytical work – you treat AI as a default part of how you explore data and synthesize insights, and you can point to repeatable workflows you've built rather than one-off prompts
- Experience with direct-to-consumer, SVOD, or subscription products – including funnel, retention, and lifetime value analysis – is a strong plus
- Experience measuring a product distributed through multiple channels or third-party platforms is a plus
- Experience working with international/multi-market data is a plus (regional nuance, cross-market comparability)
- Comfortable working with incomplete or evolving data and partnering with engineering to improve it
- Highly collaborative, with the ability to influence and align diverse teams around shared goals
- Comfortable navigating ambiguity and prioritizing the highest-impact work in a fast-paced environment
- Passionate about building lasting value for subscribers and the business
Skills
- Tableau
- SQL
- Excel modeling
- AI fluency
Location
- New York
Work Type
- Hybrid
Experience Level
- 8+ years of professional experience
Education Level
- Bachelor's degree in a quantitative or business-related field (Economics, Business, Marketing, Analytics)
- MBA or advanced degree is a plus
Salary/Compensations
- $143,000 - $202,500
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
About the Company
- Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.
- Roku pioneered streaming to the TV and connects consumers to content, enables publishers to build audiences, and provides advertisers unique capabilities.
- Roku is a fast-growing public company where employees make valuable contributions and gain meaningful experience.
- Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday, with flexible remote work on Fridays.
- Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success.
- Roku values talented individuals who are easy to work with, keep their egos in check, and have a sense of humor.
- Roku believes in independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust.
- Roku has a unique culture of problem-solvers with a pragmatic approach to innovation, focused on building and delivering solutions to customers.
- Learn more about Roku, our global footprint, and growth at https://www.weareroku.com/factsheet.
Equal Opportunity
- Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
- If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.