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About the Role

The Head of Agency Partnerships is a senior leader responsible for overseeing strategy, growth, and health of Roku's key agency relationships. This role involves developing and executing comprehensive partnership strategies to accelerate revenue growth, deepen executive relationships, and identify new commercial opportunities within the advertising ecosystem.

Responsibilities

Lead, coach, and develop a high-performing team of Agency Partnership Leads, establishing clear priorities, accountability, and expectations.
Own the overall strategy, commercial growth, and health of a portfolio of Roku's most important agency partnerships.
Develop differentiated partnership strategies based on each agency's business model, organizational structure, investment priorities, client portfolio, and strategic objectives.
Guide Agency Partnership Leads in developing and executing annual and multi-year partnership strategies designed to increase Roku's influence and share of advertising investment.
Identify and develop incremental revenue opportunities beyond the traditional annual negotiation cycle.
Provide senior leadership across major agency negotiations, including the annual Upfront, strategic agreements, and other complex commercial partnerships.
Build and maintain trusted relationships with senior agency executives across investment, strategy, programmatic, data, technology, measurement, commerce, and executive leadership.
Develop executive engagement strategies that expand Roku's relationships and influence across priority partners.
Maintain a deep understanding of agency business priorities, organizational changes, investment strategies, competitive dynamics, and emerging industry trends.
Identify opportunities to create differentiated partnerships across programmatic activation, data collaboration, measurement and outcomes, APIs, AI and agentic buying, content, and other emerging capabilities.
Partner closely with Product and technical teams to translate agency priorities into new products, integrations, solutions, and joint strategic roadmaps.
Orchestrate cross-functional teams across Roku to address partner needs, remove barriers, and capitalize on opportunities.
Partner closely with Sales leadership to ensure centralized agency strategies translate into client-level opportunities and measurable revenue growth.
Establish consistent operating rhythms across the team, including partnership planning, opportunity identification, executive engagement, business reviews, pacing, marketplace intelligence, and measurement of partnership performance.
Establish clear measures of partnership health and business impact and proactively identify opportunities, risks, and areas requiring leadership intervention.
Represent Roku externally as a strategic thought partner on the evolution of television, streaming, advertising technology, data, outcomes, and AI.
Help evolve Roku's agency relationships from primarily media and investment partnerships into broader strategic and technology partnerships.

Requirements

15+ years of relevant experience in advertising, media, agency partnerships, digital video, advertising technology, or related commercial leadership roles.
Significant experience leading, coaching, and developing high-performing teams and senior-level talent.
Deep knowledge of the agency ecosystem, including experience working with major holding companies, independent agencies, and senior agency decision-makers.
Proven track record developing and growing complex, strategic commercial partnerships with measurable business impact.
Experience leading significant commercial negotiations and navigating complex, multi-stakeholder relationships.
Exceptional executive presence and a demonstrated ability to build trusted relationships with senior agency and industry leaders.
Strong strategic and commercial judgment, with an ability to identify whitespace opportunities and translate them into scalable revenue growth.
Deep understanding of the evolving advertising ecosystem, including CTV, programmatic buying, data, measurement, outcomes, and emerging technology.
Ability to operate fluently at the intersection of commercial strategy, technology, data, and product.
Demonstrated success working across Sales, Product, Marketing, Finance, Measurement, Data, and other organizations to deliver business outcomes.
Demonstrated ability to leverage AI, agents, and automation to improve strategic thinking, team productivity, partnership intelligence, and operational effectiveness.
Excellent communication and presentation skills, including the ability to influence senior executives internally and externally.
Ability to navigate ambiguity, establish clear direction, and lead teams effectively in a fast-paced and constantly evolving environment.

Skills

AI
Agents
Automation
Programmatic buying
Data
Measurement
Outcomes
Advertising technology
CTV

Location

New York

Work Type

Hybrid

Experience Level

15+ years

Salary/Compensations

$208,900 - $302,900

Benefits

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Accident
Commuter
Retirement options (401(k)/pension)

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.
Roku pioneered streaming to the TV and connects consumers to content, publishers to audiences, and advertisers to consumers.
Roku is a fast-growing public company where employees make valuable contributions and gain meaningful experience.
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday, with flexible remote work on Fridays.
Roku is proud of its unique culture, focusing on problem-solving, action, and pragmatic innovation since 2002.
Roku believes in surrounding itself with talented, easy-to-work-with individuals who keep their egos in check and possess a sense of humor.
Roku values independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust.

Equal Opportunity

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.