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About the Role

The Media Manager, Paid Social is responsible for the strategic oversight and hands-on management of paid social media activations. You will help create strategy, build, launch, optimize, and report on paid social media campaigns for a large client in the travel industry.

Responsibilities

• Support paid social strategy development by compiling client research, competitive data, and social platform information.
• Manage tactical planning and buying for paid media across all major social platforms, including Meta, X (formerly Twitter), Pinterest, LinkedIn, and TikTok.
• Analyze campaign data, pull regular reports, and provide actionable recommendations for performance optimization.
• Translate complex data into clear, insightful reports for both client and internal stakeholders.
• Stay current with new ideas, trends, and technologies within the social media landscape to innovate and educate.

Requirements

• 1–3 years of experience in paid social media management; agency experience is preferred.
• Required hands-on experience with the native ads managers for Meta, Tiktok, Pinterest, Reddit, and Linkedin.
• Excellent organizational, time management, and communication skills.
• Relevant platform certifications are a plus.

Skills

• Paid social media management
• Meta ads manager
• TikTok ads manager
• Pinterest ads manager
• Reddit ads manager
• LinkedIn ads manager
• Data analysis
• Reporting
• Communication

Work Type

• Hybrid

Experience Level

• 1-3 years

Salary/Compensations

• $45,000—$100,000 USD

Benefits

• Competitive benefits package

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted growth partner for the world’s leading brands.
• We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• VML is a WPP agency (NYSE: WPP).

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.