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About the Role
As the Senior Manager of CRM Marketing at Aristocrat, you will build and implement data-driven strategies to improve player retention, acquisition, and lifetime value. You will enhance the customer journey through player segmentation and personalized promotions, working closely with cross-functional teams to increase conversion and retention.
Responsibilities
- Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
- Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
- Define and optimize segmentation models to enhance targeting and improve engagement rates.
- Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
- Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
- Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
- Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
- Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
- Make independent decisions to improve GP value across multiple digital marketing channels.
- Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
- Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
- Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
- Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
- Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
- Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
- Present insights, performance reports, and strategic recommendations to external and internal collaborators.
Requirements
- More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets.
- Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.
- Strong analytical abilities, with the capacity to interpret complex data and convert it into actionable strategies.
- Proven track record in player segmentation, lifecycle marketing, and retention optimization.
- Experience with A/B testing, predictive analytics, and engagement strategies powered by artificial intelligence.
- Strong leadership skills, with the ability to lead cross-functional teams and influence senior collaborators.
- Knowledge of regulatory standards in gaming and responsible gaming initiatives is advantageous.
- Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Skills
- CRM
- Retention Marketing
- Customer Life Cycle Management
- Digital Marketing
- Real-time CRM tools
- Personalization engines
- Automation technologies
- Data analysis
- Player segmentation
- Lifecycle marketing
- Retention optimization
- A/B testing
- Predictive analytics
- AI-powered engagement strategies
- Leadership
- Cross-functional team leadership
- Influencing senior collaborators
- Gaming regulatory standards
- Responsible gaming initiatives
Work Type
- Onsite
Experience Level
- Senior Manager
- More than 7 years of experience
Salary/Compensations
- $105,000 - $195,000 per year
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employer matching
About the Company
- Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games.
- Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real-money gaming (Aristocrat Interactive).
- Our team of over 7,300 employees worldwide is united by our company's mission to bring joy to life through the power of play.
- We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games.
- We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability.
- Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.
- The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
- Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day.
- Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive).
- Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
- Our Values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.