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About the Role

Fora is seeking a founding Product & Integrated Marketing Lead to define and execute the marketing strategy across key advisor-facing products. This role sits at the intersection of product marketing, integrated marketing, and customer insights, owning the go-to-market strategy for a portfolio of products and features while establishing foundational marketing processes. The position offers the opportunity to shape the Product & Integrated Marketing team, drive product adoption and engagement through research-driven campaigns, and contribute to the Fora brand. AI-fluency and a culture of experimentation are expected.

Responsibilities

Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders.
Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis.
Combine established methodologies with AI native tools.
Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development.
Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities.
Translate customer insights into clear product positioning, messaging, and marketing strategies.
Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative.
Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness.
Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution.

Requirements

8+ years of experience in product marketing with ownership of end to end go-to-market strategies.
Extensive experience planning and managing large scale, multi-channel marketing campaigns.
Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
AI fluency and demonstrated examples of how AI is integrated into workflows to improve speed and quality of execution.
Strong analytical skills with the ability to interpret data and make informed marketing decisions.
Demonstrated success leading complex cross functional initiatives across multiple stakeholders.
Excellent project management and organizational skills with the ability to manage competing priorities.
A collaborative working style with exceptional communication and stakeholder management skills.
A customer first mindset and a strong orientation toward business outcomes.
A desire to work in a fast-paced startup environment.
Ability to work in the United States and currently based in New York City or willing to relocate.
Experience marketing B2B products.
Experience building or improving marketing processes and operational frameworks.
Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
Experience with people management.
Experience in the travel industry is welcome but not required.

Skills

Product Marketing
Integrated Marketing
Customer Insights
Go-to-Market Strategy
AI-fluency
Data Analysis
Project Management
Stakeholder Management
B2B Marketing
Process Improvement

Location

New York City

Work Type

Full-time
Onsite

Experience Level

8+ years

Salary/Compensations

$170K–$220K + equity

Benefits

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

About the Company

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business.
We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform.
Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships.
Our mission is to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.
In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital.
Recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Our Values: We’re forging our own path, We’re stronger together, We believe in technology, We’re here to serve, We mean business.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment.
BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.