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About the Role
This role offers a unique opportunity to be at the forefront of media and brand analytics, utilizing a leading global platform and Data Science team to assist major marketers with transformative solutions in media measurement, optimization, and planning. You will leverage cutting-edge analytics and marketing science to help top industry brands understand their media value, define optimal media plans, and integrate insights directly into their media buying strategies.
Responsibilities
- Lead client analyses across various solutions, including MMM, attribution, and media plan optimizations.
- Set delivery standards as the lead analyst on projects to ensure best-in-class client service.
- Manage day-to-day project dependencies and deliverables for ongoing client projects.
- Become a technical and client delivery expert on new solutions developed by the Data Science team.
- Contribute to the Data Science innovation pipeline by collaborating on product vision, specifications, and feature testing.
- Effectively communicate marketing science/data science concepts and analysis results to internal and client teams.
- Stay updated on the latest tracking, measurement, mar-tech, and ad-tech advancements through training and workshops.
- Serve as a role model and mentor to junior analysts, with potential for future line management.
Requirements
- Minimum of three years of experience in a media agency, internal marketing analytics team, or equivalent.
- Experience working with reach curves.
- Familiarity with Google suite of advertising tools, including CM and GA360.
- Possess business acumen and the ability to thrive in a dynamic environment.
- Experience servicing internal and/or external commercial clients.
- Strong presentation skills, both written and verbal, for client and internal audiences.
Skills
- MMM
- Attribution
- Media plan optimization
- R
- Eviews
- VBA Excel
- Python
- Statistical techniques
- Optimization techniques
- Google CM
- Google Analytics 360
Location
- Office-based (minimum three days per week)
Work Type
- Hybrid
Experience Level
- Experienced Analyst
- Minimum three years
About the Company
- Omnicom Media is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed and focus on developing inclusive teams.
- We celebrate diversity to foster better collaboration and solutions.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.