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About the Role

Samba is seeking an Associate Measurement Partner to drive growth in their EMEA measurement business. This role involves owning campaign measurement studies from start to finish for key partners, translating complex data into actionable insights, and building strong relationships with Marketing Science and Analytics teams. The ideal candidate will have a background in ad effectiveness research and a desire to develop expertise in measurement methodology within local EMEA markets.

Responsibilities

Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners
Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs
Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets
Drive adoption of Samba's measurement products among new and existing partners in the EMEA market
Catalogue feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams
Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup
Assist in building EMEA-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba's measurement solutions in a local market context
Develop and improve existing measurement processes to create efficiencies focused on scale across the EMEA region

Requirements

BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
2+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in EMEA, including relationships between platforms, agencies, and brand teams
Comfortable managing large data sets using R, SQL, Python, or similar tools
Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes
Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process
Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients
Experience with streaming and digital video measurement methodologies, with knowledge of the EMEA broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage
Confident communicator with a track record of building and maintaining client relationships in the EMEA market
Familiarity with local EMEA data and measurement ecosystem (e.g. BARB, IAB standards) is a plus
Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America

Skills

R
SQL
Python
Project Management
Statistical Analyses
Measurement Study Design
Client Relationship Management
Digital Advertising Measurement
Ad Effectiveness Research
Streaming and Digital Video Measurement Methodologies

Location

EMEA

Work Type

Full-time

Experience Level

2+ years of experience

Education Level

BA/B.Sc

About the Company

Samba is a media intelligence company that provides insights into global media consumption across all screens. Their data, collected with consent from over a billion people, offers a comprehensive view of consumer attention, used by major brands for informed decision-making. Samba considers its data asset to be culturally relevant and highly interesting.

Equal Opportunity

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.