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About the Role

The Service Line Marketing Lead supports service line leaders by shaping the market presence of Thoughtworks Technology Advisory and Product Innovation services. Success relies on clear executive narratives, strong product-centric positioning, differentiated assets, and alignment with go-to-market strategies to support C-suite and Product leader conversations.

Responsibilities

Define and evolve a clear, differentiated executive narrative for Technology Advisory service line.
Translate advisory capabilities into outcome-led, board-level messaging for senior executives.
Own and evolve a competitive GTM value proposition and campaign ideas for the Product Innovation service line.
Collaborate with Analyst Relations to shape positioning input, narratives and proof points.
Ensure both service lines are clearly anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative.
Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and executive conversations.
Develop signature executive POVs, narratives and messaging frameworks for Technology Advisory.
Provide relevant inputs to the Global Content team on thought leadership for modern product practices.
Own the creation and orchestration of high-credibility executive assets including POVs, white papers, and client impact stories.
Partner with Service line leadership to synthesize client feedback, market signals and engagement learnings into actionable insights and content themes.
Collaborate on selectively co-created thought leadership with strategic partners.
Partner with the content team to develop customer references, testimonials, and case studies.
Support Technology Advisory Leaders in developing advisory-led entry strategies, executive pursuit narratives and tailored materials for priority accounts.
Develop enablement assets for each service line, including product value propositions, lifecycle frameworks, and innovation playbooks.
Ensure coherence and quality across service line assets used in sales enablement, analyst engagement, web presence and executive facing materials.
Enable Service Line and Sales teams to position Thoughtworks as a partner for end-to-end product development.
Own the relevant capabilities pages on the corporate website, ensuring quality engagement.
Work closely with service line leadership to support go-to-market focus, narrative clarity and priority account pursuits.
Collaborate with other Service Line marketers to ensure Technology Advisory messaging is integrated into broader offerings and campaigns.
Partner with Global Campaigns, Field Marketing, Partner Marketing, and AI/works Product Marketing teams to enable cross-leverage of narratives.
Influence joint go-to-market narratives and materials with strategic partners.

Requirements

Experience in B2B Product or Service Line Marketing, preferably in high-end consulting or professional services.
Proven experience marketing to C-suite and senior executive audiences.
Understanding of modern product operating models, including product management, platform thinking, and digital product lifecycle (discovery to scale).
Solid understanding of the Product development, evolving AI, modernization and enterprise technology landscape.
Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.
Experience supporting account-based, pursuit-led, or partnership-driven go-to-market motions is highly valued.
Strong ability to simplify complex, product or engineering-led strategy without diluting rigor or credibility.
Structured thinker who can convert ambiguity into clear executive-ready narratives and assets.
Experience operating effectively in global, matrixed organizations where outcomes are driven through influence rather than direct ownership.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment in the United States.

Skills

B2B Product Marketing
Service Line Marketing
High-end consulting marketing
Professional services marketing
C-suite marketing
Executive audience marketing
Product management
Platform thinking
Digital product lifecycle
Product development
AI
Enterprise technology
Revenue models
Pipeline quality
Attach rate
Account-based marketing
Pursuit-led marketing
Partnership-driven marketing
Strategic simplification
Narrative development
Asset creation
Global matrixed organization navigation
Influence

Location

Work Type

Onsite

Salary/Compensations

$112,000—$170,000 USD

Benefits

https://www.thoughtworks.com/en-us/careers/benefits

About the Company

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech.
As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work.
For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.
Bring your brilliant expertise and commitment for continuous learning to Thoughtworks.
Together, let’s be extraordinary.

Equal Opportunity

Thoughtworks is an equal-opportunity employer.
We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.
We prohibit discrimination and harassment of any kind and are dedicated to providing a work environment free from discrimination and harassment.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Thoughtworks is also an affirmative action employer of veterans and individuals with disabilities.
For additional information, please see the Thoughtworks, Inc. Equal Employment Opportunity & Affirmative Action Policy Statement.
Thoughtworks is committed to providing reasonable accommodations to qualified applicants with disabilities or sincerely held religious beliefs, practices, or observances, in accordance with applicable law.
If you need a reasonable accommodation to complete any part of the application process, participate in interviews, or otherwise engage in the hiring process, you may request an accommodation by completing this form or speaking with your recruiter.
Requests may be made at any stage of the application or interview process.
Once a request is received, Thoughtworks will engage in an interactive process with the applicant to determine an appropriate accommodation.
Applicants are not required to disclose medical diagnoses or detailed personal information in order to request an accommodation.
All accommodation requests will be handled in a timely, confidential, and respectful manner, consistent with applicable legal requirements.
Requesting an accommodation will not negatively affect your consideration for employment.
Company prohibits retaliation against any applicant for requesting an accommodation or participating in the accommodation process.
Accommodations made during the recruitment process are not a guarantee of future or continued accommodations once hired.
If you are hired by Thoughtworks, and require an accommodation to perform the essential functions of your role, you may be asked to engage in our reasonable accommodation process.