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About the Role
Collibra's Growth Marketing team is seeking an EMEA Senior Field Marketing Manager to lead regional strategies and programs that connect solutions with target accounts and buyers. This role will own strategy and execution to influence EMEA pipeline, from awareness building to demand generation and account-based plays, in partnership with regional GTM leaders, Integrated Marketing, and Growth Marketing.
Responsibilities
- Own and execute integrated, multi-channel marketing plans across DACH, NEUR, and APAC regions to drive demand generation, land new logos, and achieve new business pipeline targets.
- Develop and run Account-Based Marketing (ABM) programs in partnership with sales, identifying and prioritizing high-value accounts, personalizing engagement, and accelerating pipeline progression.
- Translate global campaigns into regional digital and engagement roadmaps, providing strategic direction based on EMEA industry frameworks and market dynamics.
- Align with GTM leaders, Integrated Marketing, and Growth Marketing to develop EMEA field marketing priorities and multi-channel plans using a data-driven approach.
- Monitor and analyze marketing performance, delivering insights to optimize strategies and investments for maximum ROI against revenue objectives.
Requirements
- 10+ years of experience in Field, Partner, or Channel Marketing in a B2B enterprise technology environment.
- Proven track record delivering regional demand generation programs that achieve pipeline targets with measurable results across all funnel stages.
- Experience developing and executing ABM programs, including partnering with sales to define target account lists and drive personalized engagement at scale.
- Cross-functional program management experience executing integrated marketing programs with enterprise partners (e.g., SAP, Google Cloud, GSIs).
- Strong written and verbal communication skills, with experience presenting marketing strategy and performance to senior stakeholders and customer audiences.
- Native proficiency in German.
- Ability to travel up to 25%.
- Demonstrated proficiency in leveraging AI tools (e.g., Claude, Gemini, ChatGPT, Copilot) to solve business challenges, drive outcomes, or streamline workflows.
- A bachelor’s degree or equivalent related working experience.
Skills
- Metrics-driven and analytical
- Collaborative and skilled at building alignment across GTM, sales, and marketing
- Proactive and solutions-oriented
- Familiar with marketing technologies including Salesforce, Tableau, 6Sense, HockeyStack, Asana, and event platforms such as Zuddl
- Adaptable and comfortable navigating ambiguity
- Fluent in English and German (C1 level or above)
Location
- London, UK
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree or equivalent related working experience
Benefits
- Competitive compensation
- Health coverage
- Time off
- Flexible benefits program
About the Company
- Collibra is proud to be an equal opportunity employer.
- We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate.
- We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
Equal Opportunity
- Collibra proudly considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.
- We offer accommodations for applicants with needs requiring accommodation.