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About the Role

This role leads a team of digital marketing specialists and collaborates with marketing leaders, business units, and agency partners to deliver measurable business results through paid media, social media, SEO, AI optimization, analytics, and digital campaign management.

Responsibilities

• Support the development and execution of CPA Ontario’s digital marketing strategy, aligning digital initiatives with business objectives and growth targets.
• Provide leadership, coaching, and performance management for a team of digital marketing specialists while creating a culture of collaboration, innovation, and accountability.
• Oversee the planning, execution, optimization, and reporting of integrated digital marketing campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, and other relevant advertising platforms.
• Work closely with marketing stakeholders to ensure campaigns are delivered on time, on budget, and against measurable business outcomes.
• Lead SEO and AI Optimization (AIO) strategies to improve visibility across traditional and emerging search experiences.
• Partner with content, social, and web specialists to strengthen discoverability, user engagement, and conversion performance while monitoring industry trends and algorithm changes.
• Establish performance measurement frameworks and use Google Analytics 4, Google Tag Manager, dashboards, and attribution reporting to evaluate success and identify optimization opportunities.
• Manage digital marketing budgets and agency investments to maximize return on investment and align spending with strategic priorities.
• Serve as the primary digital marketing advisor to internal stakeholders.
• Manage agency and vendor relationships, negotiate services where appropriate, and identify emerging opportunities, platforms, and technologies that can drive organizational growth.

Requirements

• A university degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 3 to 5 or more years of progressive digital marketing experience.
• 2 to 4 years of people leadership experience.
• Demonstrated experience developing and executing multi-channel digital marketing campaigns with measurable business impact.
• Strong experience managing paid media programs across Google Ads, Microsoft Ads, LinkedIn, Meta, and other advertising platforms.
• A strong understanding of SEO, technical SEO, content optimization, and AI-driven search experiences (AIO).
• Experience using content management platforms such as AEM, WordPress, Drupal, and Agility.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, reporting, and attribution analysis.
• A track record of managing digital marketing budgets, agency relationships, and return on investment.
• Strong strategic planning, communication, presentation, and stakeholder management skills.
• The judgment to advise senior leaders and the ability to move between strategy and hands-on execution.

Skills

• Digital Marketing Strategy
• Campaign Execution
• Performance Marketing
• Digital Growth Programs
• Paid Media
• Social Media Marketing
• Search Engine Optimization (SEO)
• AI Optimization (AIO)
• Analytics
• Digital Campaign Management
• Google Ads
• Microsoft Ads
• LinkedIn Ads
• Meta Ads
• Reddit Ads
• Google Analytics 4
• Google Tag Manager
• Content Management Platforms (AEM, WordPress, Drupal, Agility)
• Strategic Planning
• Communication
• Presentation Skills
• Stakeholder Management

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 3-5+ years digital marketing experience
• 2-4 years people leadership experience

Education Level

• University degree in Marketing, Business, Communications, Digital Marketing, or a related field

Salary/Compensations

• $82,900 - $103,700 per annum

Benefits

• Industry-leading benefits
• Mental health resources
• Savings programs
• Sustainable approach to work
• Learning and professional development opportunities
• Stretch projects
• Secondments
• Genuine paths for career progression
• One-time bonus towards a home office

About the Company

• CPA Ontario operates at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province.
• Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.
• Careers built here tend to look different because the work itself is different.
• You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

Equal Opportunity

• CPA Ontario is an inclusive employer.
• Accommodation is available under the Ontario Human Rights Code.
• If you require a disability-related accommodation to participate in the recruitment process, please email accessibility@cpaontario.ca with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.