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About the Role

Serve as the dedicated analytics partner for Talent Sales and Marketing teams, owning measurement frameworks, benchmarking methodologies, and analytical standards. This role requires a sharp analytical storyteller who understands the creator economy from a data perspective and can translate data into compelling narratives that drive deals forward.

Responsibilities

Serve as the primary analytics partner for Talent Sales and Marketing, collaborating to define and evolve analytics services.
Embed into pitch development, client commercial strategy, and renewal conversations to provide data-driven narratives and measurement insights.
Surface trends, benchmarks, and audience insights to help talent teams identify new business opportunities and position clients competitively.
Collaborate with Sales Operations to evolve and manage the intake and prioritization process for new deliverables.
Partner with Analytics and Talent Sales & Marketing colleagues to define measurement approaches for endorsement deals, paid media campaigns, and emerging formats.
Design and own measurement frameworks for talent performance evaluation, including KPI architecture, benchmark development, data standardization, and methodology documentation.
Develop and maintain standardized, scalable Analytics solutions for client insights across key use cases.
Build methodologies for sentiment analysis, brand conversation tracking, earned media valuation, and audience quality assessment.
Lead the evaluation and selection of third-party analytics vendors and platforms, serving as the internal expert for the agency's talent/creator analytics tool stack.
Communicate analytical requirements to Analytics team partners, inform data capture, and ensure infrastructure decisions support the measurement function.
Stay current on developments in talent/creator analytics, platform data capabilities, and measurement industry standards.
Develop and nurture relationships with key stakeholders across talent sales, talent marketing, client management, brand marketing, and Analytics.
Collaborate with internal Talent and Analytics stakeholders to align analytical priorities with business needs and client commitments.
Serve as the internal subject matter expert on talent, creator, and influencer measurement, educating partners on best practices and industry standards.

Requirements

5–7 years of experience in analytics, measurement, or insights roles with a strong focus on talent, creator or influencer marketing, ideally in a sports or entertainment environment.
Demonstrated track record in client-facing analytics work — building pitch materials, presenting performance narratives, and advising on measurement strategy for talent or creator clients.
Proven experience designing measurement frameworks and benchmarking systems from scratch.
Agency or talent industry background strongly preferred.
Comfort working in a fast-paced, client-service environment with multiple concurrent priorities is essential.
Experience working alongside data engineering or technology teams to translate analytical needs into system requirements without directly owning the technical build.

Skills

Deep fluency with creator and influencer analytics platforms, including hands-on experience with a range of tools.
Strong proficiency in Excel and PowerPoint.
Demonstrated capability to effectively leverage advance AI tools.
Working knowledge of social platform native analytics across Instagram, TikTok, YouTube, X, and emerging platforms.
Familiarity with data pipeline concepts, API-based data sourcing, and platform data infrastructure.
Experience with social listening, sentiment analysis, earned media value (EMV) frameworks, and audience quality assessment methodologies.
Comfort aggregating data across multiple vendor sources.
SQL or Python proficiency is a plus.
Exceptional ability to translate complex, multi-source data into clear, visually compelling narratives tailored to both creative and business audiences.
Proven experience building pitch materials and performance decks that drive decisions.
Strong verbal communication and stakeholder management skills.
Genuine understanding of the creator economy.
Awareness of the evolving platform landscape and its implications for measurement.

Location

West Hollywood
New York
Chicago

Work Type

Internal client-facing

Experience Level

Senior Manager

Salary/Compensations

$110,000 per year - $120,000 per year

Benefits

Benefits
Discretionary bonus

About the Company

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties.
Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace.
We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

Equal Opportunity

Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.