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About the Role

LinkedIn's web platforms are crucial for how professionals discover, trust, and engage with information, increasingly through AI-powered search and large language models. This role will own how LinkedIn’s web platforms are structured and optimized for AI-era discovery at scale, ensuring Adobe Experience Manager (AEM) implementations maximize crawlability, performance, accessibility, taxonomy and data tagging, structured data, and AI/LLM visibility.

Responsibilities

Own platform-level search and AI discovery optimization across LinkedIn web properties, including marketing sites, microsites, and the Help Center.
Define and enforce scalable technical standards and governance across AEM Sites and AEM Guides to maximize discoverability.
Monitor site health and core technical vitals, identify gaps and opportunities, and translate findings into clear, prioritized action plans.
Serve as a technical advisor and partner for major platform transitions, ensuring migrations maintain traffic stability, improve long-term discoverability, and avoid introducing technical debt.
Guide migration-critical decisions and cleanup efforts, including redirect strategy, remediation of broken or legacy pages, metadata/schema consistency, and recommendations for pruning thin or outdated content.
Build or drive the build of automated validation systems and AI-assisted / agentic workflows that continuously monitor site health and optimization quality.
Partner on AI automation efforts to operationalize repeatable optimization processes, while retaining internal ownership, governance, and review.
Act as the internal point of accountability for platform-level optimization standards across Web and Help, producing documentation and guidance.
Lead integration of AEM with internal and external platforms, APIs, and automation tooling to scale optimization, reducing manual effort and ensuring consistency.

Requirements

Bachelor's degree in Marketing, Business, or related field AND 7+ years of experience in web marketing, performance marketing, user experience, technical SEO, search and discovery optimization, or equivalent experience.
7+ years of experience in technical SEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy.
7+ years of experience working with enterprise content management systems (CMS) and translating optimization requirements into scalable templates, components, or standards.
3+ years direct experience with Adobe Experience Manager (AEM) and/or AEM Guides, including structured content models (e.g., DITA) and localization workflows at scale.
Experience advising on or leading SEO-sensitive platform migrations (e.g., CMS changes, URL restructures, redirect strategies at scale).
Familiarity with AI-era discovery concepts such as AEO, AI Overviews, and LLM visibility, and how content structure, taxonomy, and markup influence AI systems.
Strong understanding of accessibility and performance considerations that impact discoverability (e.g., core technical vitals, rendering, page speed).
Experience building repeatable standards and governance models that reduce technical debt over time.
Experience partnering with automation or tooling initiatives to systematize optimization workflows (e.g., automated auditing, validation, prioritization).
Proven ability to influence and drive alignment across cross-functional partners without direct authority, and to translate technical concepts into clear, actionable guidance for non-technical stakeholders.

Skills

AI Fluency
Strategic Thinking
Cross-Team Collaboration
Stakeholder Management
Data Analysis

Location

San Francisco Bay Area
NYC

Work Type

Hybrid

Experience Level

7+ years of experience in technical SEO fundamentals
7+ years of experience working with enterprise content management systems (CMS)
3+ years direct experience with Adobe Experience Manager (AEM) and/or AEM Guides

Education Level

Bachelor's degree in Marketing, Business, or related field

Salary/Compensations

$170,000 to $278,000

Benefits

Annual performance bonus
Stock
Benefits

About the Company

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
We're also committed to providing transformational opportunities for our own employees by investing in their growth.
We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.

Equal Opportunity

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.