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About the Role

As a Global Director, Programmatic, you will guide and direct the programmatic buying team, executing campaigns across multiple channels, platforms and devices. You will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsible for higher-level programmatic deliverables.

Responsibilities

Provide programmatic leadership to Associate Directors, Managers, and junior staff.
Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
Continuously expand the knowledge base and improve our Programmatic offerings.
Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
Develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
Practical experience with ad-serving solutions, tag management and operations is a strong plus.
Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.

Skills

Programmatic buying
Data Science
Analytics
Ad technologies
Data management platforms
DSPs
SSPs
Ad-verification
Third-party data providers
Viewability measurement
Audience measurement
Ad-serving solutions
Tag management
Media Mix Modeling
Attribution modeling
Analytical abilities
Quantitative skills
Math proficiency

Location

Work Type

Hybrid

Experience Level

7+ Years

Education Level

Bachelor's Degree

Salary/Compensations

$100,000—$230,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
EssenceMediacom is a leading brand within WPP Media.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.