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About the Role

The Digital Media Marketing Manager will execute digital media advertising campaigns supporting Fidelity Investments Canada. This role involves collaborating with internal teams and external agencies to manage and optimize campaigns across various channels, ensuring alignment with business objectives and delivering strong performance.

Responsibilities

• Execute digital media advertising campaigns.
• Collaborate with internal teams and external agencies on campaign execution and optimization.
• Manage and optimize campaigns across channels including programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsorships.
• Support asset and media development.
• Provide placement recommendations.
• Deliver detailed post-campaign reporting.
• Enhance audience targeting and budget allocation.
• Ensure seamless integration across paid/owned/earned communication plans.
• Act as a subject matter expert in paid media channels.
• Develop strategic media briefs for agency and internal stakeholders.
• Leverage Adobe Analytics to uncover audience insights and build strategies.
• Utilize internal and external data sources to inform media plans.
• Work with agency partners to ensure optimal media mix, budget allocation, and platform tactics.
• Provide consistent reporting for campaign optimization and learning.
• Demonstrate strong understanding of omni-channel media planning and digital media buying.
• Optimize digital ad campaigns in real-time using Adobe and related marketing tech platforms.
• Stay aware of external trends and innovations in digital advertising.
• Develop test & learn media tactics with agency partners.
• Understand tagging and ad trafficking systems, codes, and processes.
• Create in-depth analysis of campaign performance, including online media, mobile, and web analytics.
• Use data platforms to inform targeting strategies for key investor segments.
• Review detailed metrics with partners and distill analytics into recommendations.
• Make recommendations to optimize ad spend, ad copy, or ad placements.
• Ensure timely review and accounting of all advertising spend.
• Oversee timely invoicing, monthly reconciliation of billing, and payments with external partners.
• Ensure media budget stays on track.

Requirements

• Current work authorization for Canada is required.
• 5+ years of experience building detailed advertising strategies and tactics, preferably in the financial services sector.
• Thorough understanding of paid digital strategy, mobile, and social media channels.
• Ability to communicate clearly, persuasively, and diplomatically.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in an ever-changing environment and meet deadlines.
• Detail-oriented and able to work well under pressure.
• Experience with 3rd party ad serving technology (e.g. DoubleClick).
• Financial services experience is a strong asset.
• Media Agency experience is a strong asset.
• Adobe Analytics skill is an asset.
• Demonstrate an innovative, collaborative, and proactive approach.
• Strong project management skills.
• Understanding of and interest in building integrated marketing communications programs.
• Self-starter and fast learner with the ability to work well independently as well as collaboratively.
• Strong analytical, creative, and organizational skills.

Skills

• Adobe Ad Cloud
• Adobe Analytics
• Audience Manager
• Performance marketing KPIs (CPI, CPA, CVR, ROAS, CAC, app-event conversion rates, funnel efficiency)
• Meta
• Google Ads
• Adobe AdCloud
• Reddit
• LinkedIn
• Spotify
• Direct display
• Television
• Sponsorships
• Paid search
• Paid social
• Programmatic
• Connected video
• Managing direct publishers
• Display/video
• Online video (YouTube)
• Audio (Spotify, podcasts)
• Digital out-of-home

Location

• 483 Bay Street in Toronto
• 3 Robert Speck Parkway in Mississauga

Work Type

• Flexible hybrid schedule
• 100% remote
• hybrid
• in office

Experience Level

• 5+ years of experience

Salary/Compensations

• $94,000 to $123,000

Benefits

• Competitive compensation package
• Base Salary and Discretionary Performance Bonus
• RRSP Contribution after 6 months of employment (no employee matching required)
• Flexible working arrangements
• Competitive total compensation
• Company contributions to your group RRSP without a matching requirement
• Comprehensive health benefits starting on your first day
• 100% employer-paid health benefit premiums
• Up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of salary for 25 weeks
• Up to $650 for home office equipment
• Generous time off policy
• 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs
• Active network of Employee Resource Groups
• Extensive professional development opportunities
• Access to over 11,000 training and development courses
• Tuition reimbursement
• Monetary rewards for completing a required designation

About the Company

• Fidelity has been helping Canadian investors build better financial futures for over 35 years.
• Offers individuals and institutions a range of trusted investment portfolios and services.
• A privately owned company that embraces innovation.
• A diverse and dedicated group of people who make a real difference for clients and communities.
• Offers opportunities to grow and develop careers in an inclusive environment.
• Named one of Canada’s Top 100 employers for the last five years.
• Proud recipients of numerous awards including Canada's Top 100 Employers, Greater Toronto's Top Employers, Canada's Top Family-Friendly Employers, Canada's Top Employers for Young People, Great Place To Work® Certified, LinkedIn Top Companies in Canada, Human Resource Director (HRD) - Best Place To Work, Canadian Compassionate Companies, Benefits Canada's Workplace Benefits Award, TalentEgg National Recruitment Excellence Award, and Canadian HR Reporter's Most Innovative HR Team.

Equal Opportunity

• Fidelity Canada is an equal opportunity employer.
• Fidelity Canada is committed to fostering a diverse and inclusive workplace.
• Will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
• Welcomes and encourages applications from people with disabilities.
• Accommodations are available on request for candidates taking part in the selection process.