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About the Role

This role supports the development of marketing strategy and 360-degree marketing activities, ensuring seamless execution in collaboration with related departments. The position also supports the management of marketing assets for global expansion and empowers local subsidiaries.

Responsibilities

• Support the development and execution of product-driven Brand Identity, Brand Positioning, and Brand Architecture initiatives.
• Assist in defining and maintaining the brand’s Unique Selling Proposition (USP) and Point of Difference (POD).
• Help maintain Brand Tone & Manner, Visual & Verbal Guidelines across all consumer-facing touchpoints.
• Provide executional support and alignment coordination for IVY Marketing and Creative Teams.
• Support management of the brand’s digital presence to ensure consistency across social, website, email, and marketing channels.
• Assist with customer engagement initiatives that strengthen brand awareness, community growth, and online engagement.
• Support TikTok Shop initiatives, affiliate programs, live commerce activities, and creator commerce opportunities.
• Identify opportunities to drive conversion through social commerce ecosystems.
• Analyze paid and organic campaign performance.
• Support the development and execution of integrated marketing campaigns across domestic and global markets.
• Create and manage content calendars aligned with product launches, campaign initiatives, retail moments, and seasonal priorities.
• Assist in planning and coordinating Online Feature Content, Product Detail Pages (PDP), website content, and digital marketing assets.
• Support social media growth strategies across TikTok, Instagram, YouTube, and emerging platforms.
• Coordinate product seeding, influencer partnerships, creator communications, User Generated Content (UGC) initiatives, social buzz generation and PR gifting support.
• Identify, recruit, and manage influencers and creators aligned with brand positioning.
• Monitor influencer performance and optimize creator investment based on ROI and earned media value.
• Work closely with content creators, agencies, freelancers, and creative teams to execute marketing campaigns and digital initiatives.
• Support email marketing initiatives including campaign planning, execution, and performance tracking.
• Assist in maintaining website content, landing pages, SEO updates, and campaign integration across digital channels.
• Support the operation and organization of the Domestic & Global Marketing Asset Portal.
• Coordinate marketing asset distribution and support for IVY Marketing and global subsidiaries.
• Assist in building and updating Global Marketing Toolkits to support localized market execution.
• Help manage and organize marketing assets including imagery, video, copy, email creatives, and digital content.
• Support paid digital marketing initiatives across Meta, TikTok, Google, and retail media platforms in collaboration with internal teams and external partners.
• Develop and execute product launch strategies from pre-launch teaser through launch and post-launch amplification.
• Support global teams by helping align brand initiatives with local market needs to strengthen brand presence and business growth.
• Assist in adapting product messaging, campaign materials, and marketing tools for regional relevance.
• Coordinate with HQ and regional teams to support timely execution and rollout of brand initiatives.
• Monitor campaign performance, social media analytics, website traffic, engagement metrics, and marketing KPIs.
• Assist in preparing performance reports and identifying optimization opportunities based on campaign and channel insights.
• Assist in building launch calendars and integrated marketing plans aligned with commercial objectives.
• Help track Brand KPI performance including Brand Awareness, Engagement, Community Growth, and Campaign ROI.
• Collaborate closely with Product Planning, Design, Sales, E-Commerce, and cross-functional teams to support cohesive brand execution across all touchpoints.
• Assist in ensuring alignment between brand strategy, digital execution, and commercial objectives.
• Support day-to-day coordination and execution of marketing initiatives in a fast-paced, collaborative environment.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 2–4 years of experience in brand marketing, digital marketing, social media, or related roles, preferably within beauty, cosmetics, fashion, or consumer brands.
• Proven experience supporting social media management, content development, and digital marketing initiatives across multiple platforms.
• Strong understanding of social media analytics, audience insights, KPI tracking, and performance optimization.
• Familiarity with digital marketing tools and platforms such as Google Analytics, Meta Business Suite, Shopify, Sprout Social, or similar tools is preferred.
• Understanding of digital marketing channels including TikTok, Instagram, YouTube, Meta, Google, and emerging social commerce platforms.
• Strong organizational, communication, and project management skills with the ability to manage multiple priorities and timelines.
• Experience working with influencers, creators, agencies, or external partners is preferred.
• Interest in beauty, cosmetics, fashion, and digital culture trends is highly preferred.

Skills

• Marketing
• Digital Marketing
• Social Media Management
• Content Development
• Social Media Analytics
• KPI Tracking
• Performance Optimization
• Google Analytics
• Meta Business Suite
• Shopify
• Sprout Social
• TikTok
• Instagram
• YouTube
• Meta
• Google
• Project Management
• Influencer Marketing
• Creator Management
• Email Marketing
• SEO
• Brand Strategy
• Brand Positioning
• Brand Architecture
• Unique Selling Proposition (USP)
• Point of Difference (POD)
• Brand Tone & Manner
• Visual & Verbal Guidelines
• Social Commerce
• Paid Digital Marketing
• Retail Media Platforms
• Product Launch Strategy
• Marketing Asset Management
• Portuguese

Experience Level

• 2-4 years
• 4-8 years

Education Level

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• Bachelor of Science (B.S): Marketing

Salary/Compensations

• 22.75 - 44.50 USD Hourly

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

About the Company

• Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”)

Equal Opportunity

• The Company is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.