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About the Role
Workiva is seeking a Senior Product Marketing Manager to shape product marketing for core areas across EMEA, focusing on Finance, GRC, or Industry solutions. This high-impact role involves understanding buyer needs, developing differentiated positioning and messaging, creating sales assets, and providing market insights to inform product strategy.
Responsibilities
- Develop clear, differentiated messaging and positioning for EMEA buyers within Finance, GRC, or Industry solution areas.
- Translate complex product capabilities into simple, compelling stories for senior executives and practitioners.
- Guide consistent messaging across campaigns, events, and executive communications.
- Shape the Go-to-Market (GTM) strategy for the assigned solution area from launch planning to revenue impact.
- Partner with Competitive Intelligence to build battlecards and sales tools.
- Create and maintain sales assets and enablement materials, including decks, data sheets, and sales plays.
- Author and review content for campaigns, webinars, events, and demand generation programs.
- Equip field teams with training, content, and insights to shorten deal cycles across EMEA countries.
- Bring customer and competitive insights back into the business to shape regional strategy and global product direction.
- Analyze win/loss reasons and collaborate with Product, Sales, and Marketing to address gaps.
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership.
- Identify and position Workiva ahead of regulatory and market shifts.
Requirements
- 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
- Familiarity with European regulatory environments and experience running GTM across multiple countries.
- Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for executives and practitioners.
- Proven ability to align Sales, Product, Enablement, and Customer Success behind a shared plan.
- Track record of turning buyer and market insight into positioning that wins.
- Regularly uses AI tools to work faster and sharpen strategy.
- Experience in financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management) is a strong plus.
- Up to 25% travel for customer engagements, field events, and internal meetings across EMEA.
- Reliable internet access for any period working remotely and not in a Workiva office.
Skills
- Product Marketing
- Solutions Marketing
- B2B SaaS Marketing
- Messaging and Positioning
- Go-to-Market Strategy
- Sales Enablement
- Content Creation
- Customer Insights
- Competitive Analysis
- AI Tools
- Storytelling
- Cross-Functional Influence
- Customer Focus
Location
- EMEA
Work Type
- Remote
- Onsite
Experience Level
- Senior
Education Level
- Bachelor's Degree in marketing or a related field
About the Company
- Workiva is the trusted data platform for the modern CFO, unifying finance, risk, and sustainability on a single, secure foundation.
- Our AI-powered platform helps leaders trust their numbers, see emerging risks sooner, and act with speed in a complex world.
- Workiva provides technology that executives, boards, and regulators depend on.
- The company fosters a forward-thinking team environment with a strong emphasis on AI adoption and training for marketing employees.
- Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.
Equal Opportunity
- Workiva is an Equal Opportunity Employer.
- We value diversity of backgrounds, beliefs, and interests, recognizing diversity as an important source of intellectual thought, varied perspective, and innovation.
- Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
- Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.