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About the Role
The Growth Marketing Manager for BLC Near Me role sits at the heart of connecting members with local offers from businesses. You will own the planning and delivery of growth marketing campaigns from awareness through to engagement, with a focus on attracting and converting small independent retailers. This is a hands-on role with scope to shape how BLC Near Me grows.
Responsibilities
- Plan and execute growth marketing campaigns across relevant channels, focusing on merchant acquisition, activation, and funnel performance.
- Develop audience segmentation, messaging, and value propositions for small independent retailers and local partners.
- Build and manage an experimentation roadmap across channels, creatives, offers, and nurture activity.
- Use paid platforms including Meta, TikTok, LinkedIn, and Google to set up, test, and optimise campaigns.
- Work with HubSpot to support lead management, lifecycle journeys, reporting, and continuous optimisation.
- Track and report on key funnel metrics, turning insight into clear recommendations.
- Collaborate with Product, Data, CRM, and commercial teams to align campaigns with proposition development and sales priorities.
- Apply AI tools across research, content development, campaign iteration, and performance reporting.
Requirements
- Proven experience in demand generation, with accountability for campaign delivery and measurable outcomes.
- Strong grasp of audience segmentation, messaging, and channel testing.
- Hands-on experience with one or more paid platforms, including Meta, TikTok, LinkedIn, and Google, covering campaign setup, testing, and optimisation.
- Comfortable working with HubSpot or a comparable CRM platform.
- Analytical confidence when interpreting funnel metrics, campaign data, and customer insight.
- Experience collaborating across commercial, product, data, or CRM teams.
- Experience marketing to small independent retailers or local SMEs is a bonus, but not essential.
Skills
- Demand generation
- Campaign delivery
- Audience segmentation
- Messaging
- Channel testing
- Meta
- TikTok
- Google Ads
- HubSpot
- CRM platforms
- Data analysis
- AI tools
Location
- Leicestershire
- London, Holborn
Work Type
- Hybrid working
- Fixed-term contract
Experience Level
- Not specified
Education Level
- Not specified
Salary/Compensations
- Not specified
Benefits
- 25 days annual leave plus public holidays
- Additional day off for your birthday
- A Moments that Matter day
- Buy and sell holiday scheme
- A volunteering/fundraising day
- Annual company bonus scheme
- Blue Light Card and exclusive discounts
- Personal growth fund of £450 per year
- Private Medical Insurance
- Auto-enrolment pension scheme via salary sacrifice
- Enhanced Maternity, Partner, Adoption and Shared Parental Leave
- Healthcare cash-back plan
- Colleague Assistance Programme
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- Relaxed dress code and modern office space
- On-site gym including free HIIT and stretch classes at HQ
About the Company
- Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving.
- We focus on their happiness to create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
- We look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
Equal Opportunity
- Blue Light Card is an equal opportunities employer.
- We're committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
- We make recruiting decisions based on your experience and skills.
- In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.