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About the Role
As a Strategist, you will be the strategic partner to a roster of accounts, leading the definition of employer brands and employee experiences from pitch through to delivery. You will understand organizational challenges using research, analysis, and empathy, translating insights into strategic direction that inspires creative work and drives meaningful outcomes.
Responsibilities
- Lead strategic definition of employer brands and employee experiences, from early discovery through to clear, actionable strategic outputs.
- Design and lead complex, multi-method discovery programmes, including qualitative and quantitative research, focus groups, and stakeholder interviews.
- Act as a senior strategic partner to clients, leading presentations, workshops, and key decision-making conversations.
- Lead on new business pitches and contribute strategic thinking and originality to proposals.
- Identify underlying tensions and opportunities facing employers, and build EVPs and frameworks that withstand scrutiny.
- Contribute to the strategy team's thinking, methodology, and reputation, both internally and externally.
Requirements
- Experience in strategy, planning, or insight within employer brand, recruitment marketing, or a related discipline such as brand or CX strategy.
- Proven track record of leading strategic work, including EVPs, discovery programmes, and employer brand frameworks.
- Confidence in presenting to and challenging senior client stakeholders, with comfort in ambiguous or high-pressure situations.
- Genuine curiosity about people, organizations, and the future of work.
- Ability to work effectively across research, strategy, creative, and digital teams, ensuring clarity at each project stage.
Benefits
- Agency wide % bonus offered.
- 26 days of holiday per year (plus public holidays), with an annual increase up to a maximum of 30 days.
- Option to exchange public holidays for alternative days of religious or cultural significance.
- Ability to buy and sell up to 5 days of holiday per year.
- Aviva pension scheme (5% employee / 3% employer contribution).
- Medicash healthcare cash back plan.
- Annual xmas trip and regular social events.
- On-site amenities including a drinks fridge, snacks, and treats.
About the Company
- Pink Squid is an employer brand agency.