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About the Role
As an Implementation Specialist, you will translate business requirements into technical tracking solutions, implement them, ensure quality, and transform concepts into functional digital analytics setups. You will take full responsibility for digital analytics implementations from requirements to go-live, providing consulting to clients.
Responsibilities
- Analyze client requirements and translate business and analytics use cases into technically sound tracking and implementation concepts.
- Develop and document tracking concepts, data models, and data layer requirements, coordinating with clients and developers.
- Work with tag management systems, implement tracking and third-party tags, and ensure scalable data collection.
- Perform technical testing, debugging, and data validation, systematically investigating data errors.
- Consider consent management, data privacy, and technical constraints during the conception phase.
- Collaborate closely with Digital Analysts, Data Engineers, and Project Managers, serving as the technical interface between business and development.
- Actively contribute knowledge to the team and jointly develop standards, best practices, and procedures.
- Support tool selection, architectural decisions, migrations, and technical enablement of clients as needed per project.
Requirements
- You don't need to know every tool; understanding Digital Analytics and the ability to quickly learn new technologies and setups is more important.
- Several years of professional experience in Digital Analytics, Web Analytics, Tracking, or MarTech implementation.
- Very good knowledge of at least one tag management system.
- Experience with the conception and implementation of data layers and tracking concepts.
- Good technical understanding of web technologies, especially JavaScript.
- Experience with testing and data validation of analytics implementations.
- Understanding of consent management, data privacy, and their technical impact on tracking.
- Ability to explain technical matters clearly to various stakeholders.
- A structured, analytical, and quality-oriented approach to work.
- Enjoy taking responsibility and not only analyzing technical topics but also implementing them yourself.
Skills
- Digital Analytics
- Web Analytics
- Tracking
- MarTech Implementation
- Tag Management Systems
- Data Layer Conception
- Tracking Concept Development
- JavaScript
- Testing
- Data Validation
- Consent Management
- Data Privacy
- Stakeholder Communication
Location
- Germany
Work Type
- Full-time
Experience Level
- Multiple years of professional experience
Benefits
- Opportunity to work with diverse clients, industries, and technological setups.
- Continuous knowledge expansion.
- Tool-independent work with expertise and partnerships with Google and Adobe.
- Projects ranging from audits and optimizations to new implementations, migrations, and complex analytics/data setups.
- Close collaboration between business, analytics, and technology.
- People First philosophy.
- Sustainable Pace approach.
- Long-term focus on good work with mutual support and space for different life plans.
About the Company
- At FELD M, you work within 'The Data Collective,' combining different disciplines and perspectives rather than a rigid agency structure.
- We believe in People First and Sustainable Pace, focusing on long-term quality work with mutual support and flexibility for life circumstances.