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About the Role
As a Performance Marketing Manager, you will be instrumental in growing the DTC businesses of exciting brands. You will be a key part of helping our brands achieve outsized impact from a range of growth-focused marketing activities.
Responsibilities
- Develop and execute performance marketing strategies to scale customer acquisition and revenue for DTC brands.
- Manage and optimise performance campaigns on Meta, Google, and TikTok.
- Provide strategic insights and recommendations.
- Lead the paid creative strategy in concept and in implementation, rigorously testing and iterating.
- Define and manage experimental roadmaps, including test execution and result analysis.
- Collaborate with content creators, graphic designers and founders to align growth-focused content and commercial goals.
- Take a strategic view towards client growth to identify upsell opportunities within existing brands.
- Build strong, trusted relationships with brands by consistently delivering results, staying responsive, and offering strategic growth advice.
- Present regular reports and insights to brands, making complex data easy to understand and demonstrating the impact of the campaigns.
- Proactively recommend new growth opportunities for brands, staying one step ahead of their business needs.
Requirements
- 3+ years of growth experience in B2C FMCG marketing roles ideally with challenger brands.
- Demonstrated success in driving customer acquisition, revenue growth, and maximising ROAS for DTC brands on performance marketing channels.
- Strong analytical skills for data-driven strategy and performance optimisation.
- Hands-on experience managing performance marketing strategies across Meta, Google and TikTok.
- Skilled communicator adept at building client relationships and simplifying complex data.
- Solid understanding of DTC commercials, growth modelling, and KPI setting.
- Experience in fast-paced startup environments, ideally in sectors like food, homecare, personal care, or petcare.
- Working rights in the UK required (we are currently unable to sponsor visas).
Skills
- Performance marketing
- Meta
- TikTok
- Data analysis
- Client relationship management
- DTC commercials
- Growth modelling
- KPI setting
Location
- Remote
- London
Work Type
- Remote
- Full-time
Experience Level
- 3+ years
Salary/Compensations
- £37k-53k DOE
Benefits
- Working-from-home allowance
- Personal development support
- Enhanced parental leave
- Unlimited coaching sessions
- 25 days holiday plus bank holidays
- Birthday off
- Full Up World Membership
- Commitment to development
About the Company
- Brand Hackers helps challenger brands fight smarter, think sharper, and win bigger by building experienced, dynamic, and fractional teams.
- The agency has over 100 brands under its belt and works with clients across FMCG, Beauty, Luxury, and Film.
- The company is 4 years old, has grown to over 20 people, and has a strong reputation for its work with brands like Tony’s Chocolonely and Seep.