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About the Role

As Brand Manager at LANCH, you will be responsible for our brand Loco Chicken, based in Berlin with responsibility for global expansion. You will play a central role in developing and implementing strategies that drive brand strength, market share, and customer loyalty in international markets. Your contribution will cover the entire spectrum of brand management, from developing new brands to scaling existing ones.

Responsibilities

Brand Development: Building and launching new brands, as well as further developing existing brands in the Delivery and QSR sectors, from Germany into global markets.
Campaign Management: Planning and managing cross-channel campaigns from strategy to execution, always in line with brand identity and the cultural specifics of different markets.
Influencer Marketing: Identifying, onboarding, and managing influencers worldwide, as well as close collaboration with existing brand ambassadors to increase visibility and build authentic connections.
ATL Media Buying: Managing large-scale media bookings for TV, Print, and OOH in international markets.
PR & Communication: Developing and implementing communication strategies to strengthen brand perception and increase engagement worldwide.
Event Marketing: Organizing activations, sponsorships, and events in various markets to build strong brand connections.
Retail Media: Developing and implementing retailer-specific advertising strategies to increase sales and brand presence in international retail.
Creative Collaboration: Creating compelling creative briefs and working closely with internal teams and external creatives for strong cross-market campaigns.
Marketing Analytics & Reporting: Measuring campaign effectiveness, analyzing data, and deriving concrete recommendations for optimizing performance in all regions.
Trend Scouting & Insights: Early identification of global cultural trends to keep the brand relevant and innovative in every market.
Product Collaboration: Close collaboration with product teams on new product development, limited edition launches, or packaging design optimization for international target groups.
Consumer Research: Utilizing insights from various markets to align campaigns with the needs and preferences of local target audiences.
Budget Management: Responsibility for campaign and ATL budgets in different markets with efficient resource allocation.

Requirements

3-5 years of experience in Brand Management, ideally in the food industry or a comparable consumer-facing environment, with experience in international or multi-market projects.
English at C1 level or higher; German is a plus.
Proven ability to coordinate cross-functional and culturally diverse teams to implement comprehensive campaigns.
Excellent coordination and communication skills for smooth collaboration with various stakeholders across markets and time zones.
Structured and growth-oriented mindset, with the ability to take responsibility, adapt to changing requirements, and drive continuous improvement in a rapidly scaling environment.
Combination of creative flair and analytical strength to develop campaigns that are emotionally compelling and deliver measurable results.
Familiarity with marketing analytics tools for measuring campaign effectiveness and deriving optimization impulses in different markets.
Proven experience in collaborating with influencers and content creators, especially in the joint development of authentic campaigns, ideally across markets and cultures.
Deep understanding of consumer behavior in different markets and the ability to develop relevant and engaging brand experiences from it.
Up-to-date knowledge of global cultural, digital, and market trends to keep brands fresh and relevant wherever we are active.

Skills

Brand Management
Campaign Management
Influencer Marketing
ATL Media Buying
PR & Communication
Event Marketing
Retail Media
Creative Collaboration
Marketing Analytics
Reporting
Trend Scouting
Consumer Research
Budget Management
Project Management
Cross-functional Team Coordination
International Market Strategy
Consumer Behavior Analysis
Data Analysis
Creative Brief Development
Product Development Collaboration
Packaging Design Optimization

Location

Berlin

Work Type

Full-time

Experience Level

3-5 years

Benefits

Fair compensation
Shares in LANCH (for permanent employees)
Team offsites every 16 weeks
Full autonomy at every level

About the Company

LANCH is likely the fastest-growing consumer startup in Germany, founded by serial entrepreneurs and supported by Europe's top investors.
Our vision is to create the food brands of tomorrow today, in the areas of Delivery, Store, and CPG.
We operate multiple ghost kitchen brands, are currently expanding strongly internationally, and are driving a major store expansion with Loco Chicken.
We are supported by HV Capital, Felix Capital, and a number of superstar investors.
LANCH is the fastest growing consumer company in DACH ever and it’s still the very beginning.
A journey like this brings massive career growth trajectory for you.
Work with experienced founders & C-Level.
Raised oversubscribed pre-seed to Series A rounds in less than a year in the toughest venture market.
Timing is everything: joining LANCH now is the perfect timing.
We already know the business works and we have already fulfilled over 2.4 million orders.
However, we are still small and you will have massive impact and career growth ahead.
We're growing incredibly fast - be prepared to learn a lot and take on responsibility.
An exceptionally good and experienced team. Here you can build your career.
70+ team members after just 3 years and flat hierarchies.
Culture, fun, success - join a great team.