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About the Role

The Head of Growth Marketing owns Bright!Tax’s growth engine, including lead generation, revenue operations, and brand storytelling. This role translates the CEO’s vision into a marketing strategy focused on measurable acquisition and conversion outcomes, ensuring all communications align with the brand promise of Kindness, Ease & Expertise and resonate with Independent World Citizens.

Responsibilities

• Own the full-funnel lead-generation strategy, optimizing channels like organic, paid, content, SEO, and partnerships to generate MQLs and SQLs.
• Build and maintain revenue-operations infrastructure, including attribution, CRM alignment, and funnel analytics, to track leads from source to conversion.
• Own and manage cost per acquisition (CPA) targets, reallocating spend to channels with the best cost-to-quality ratio.
• Drive SEO as a core lead-generation channel to improve search rankings, organic visibility, and organic-sourced pipeline.
• Partner with sales and client-acquisition teams to ensure lead quality, feedback loops, and handoff processes are effective.
• Set the marketing vision and strategy in alignment with company goals, creating actionable plans with timelines and owners.
• Shape the company narrative and brand storytelling to measurably drive engagement and conversion.
• Promote the adoption of AI and emerging technologies to enhance productivity and campaign performance.
• Ensure brand voice, style, and tone consistency across all channels by guiding content creation.
• Direct outsourced design and creative vendors to a high standard.
• Lead, mentor, and develop marketing team members and external vendor relationships, fostering an accountable culture.
• Promote and embody the company’s mission and values in all interactions.
• Study the market landscape and competitive environment to inform strategy.
• Cultivate relationships with external partners and pursue collaborations to advance market position and lead flow.
• Own and report on marketing KPIs, focusing on cost efficiency and ROI.
• Manage the marketing budget, allocating spend to highest-return channels.
• Provide regular, data-backed reporting to leadership on pipeline contribution, CPA trends, and ROI.

Requirements

• Demonstrated track record of building and scaling marketing-generated pipeline with tracked source and cost.
• Proven ability to own and manage CPA/CAC metrics, reducing acquisition cost while growing lead volume.
• Experience scaling Google Ads campaigns and understanding key levers and constraints.
• Experience owning SEO as a growth channel, showing organic ranking gains, traffic growth, and sourced pipeline.
• Demonstrated understanding and implementation of evolving AEO best practices.
• Experience running revenue operations, including attribution modeling, CRM/funnel reporting, and sales alignment.
• Experience translating brand and storytelling into campaigns that measurably improved conversion.
• Experience managing budgets and vendor relationships, including outsourced creative/design.
• Experience leading a team with clear accountability and development plans.
• Experience using AI to amplify marketing efforts and leverage AI for productivity and efficiency.
• Preferred: experience in professional services, subscription, or a comparable complex-consideration sales environment.

Skills

• Lead Generation
• Revenue Operations (RevOps)
• Brand Storytelling
• Marketing Strategy
• Acquisition Marketing
• Conversion Optimization
• Channel Optimization (Organic, Paid, Content, SEO, Partnerships, Referral)
• Attribution Modeling
• CRM Alignment
• Funnel Analytics
• Cost Per Acquisition (CPA)
• Search Engine Optimization (SEO)
• Sales Alignment
• Narrative Shaping
• AI Adoption
• Brand Voice and Tone Management
• Content Guidance
• Vendor Management
• Team Leadership
• Mentorship
• Market Analysis
• Partnership Cultivation
• Budget Management
• KPI Reporting
• Paid Search (Google Ads)
• AEO Best Practices

Location

• Fully remote

Work Type

• Fully remote

Experience Level

• Leadership

About the Company

• Bright!Tax is a company focused on serving Independent World Citizens, with a brand promise of Kindness, Ease & Expertise.