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About the Role
We are looking for a Brand & Marketing Manager to sharpen our brand message, ensure consistency across all channels, and increase brand awareness through creative campaigns. You will be the strategic voice of our brand, defining its identity and making it memorable.
Responsibilities
- Sharpen brand story and message, developing a core message and a clear brand playbook (tone of voice, wording, design guidelines).
- Ensure consistent communication across all channels, from packaging to social media and POS.
- Conceive and manage creative campaigns (e.g., influencer collaborations, event sponsorships in outdoor/sports, PR, and social media activities) focused on reach and brand building.
- Ensure consistent brand language across both D2C (online shop) and B2B (supermarkets/retail) channels.
Requirements
- Minimum 3-5 years of experience in brand management, marketing, or an agency (preferably FMCG, food, or lifestyle).
- Ability to break down complex topics (e.g., sustainability, plant-based nutrition) into simple, concise, and engaging messages.
- Strategic thinking with a hands-on approach to independently and pragmatically implement ideas.
- Passion for healthy eating, sustainability, or sports, understanding the target audience's language intuitively.
- Good eye for design and ability to handle smaller graphic tasks independently.
- Structured way of working to maintain an overview of diverse tasks.
- Native-level German language skills in speaking and writing are essential.
- Experience in community building or collaborating with influencers in the outdoor/fitness sector is a plus.
Skills
- Brand Management
- Marketing Strategy
- Campaign Management
- Content Creation
- Social Media Marketing
- Public Relations
- Influencer Marketing
- Graphic Design Basics
- Communication
- Project Management
Location
- Remote (after consultation)
Work Type
- Part-time (20-25 hours/week)
- Potential for Full-time in the future
- Flexible working hours
- Home office (after consultation)
Experience Level
- 3-5 years
Benefits
- Direct responsibility for the face and voice of an emerging food brand.
- Flexible working hours.
- Home office options.
- Working with a product you can fully stand behind.
- Fair working conditions.
- Motivated and uncomplicated team.
About the Company
- TZAMPAS is an emerging food brand focused on sports, healthy eating, and sustainable snacks.
- We have a strong product and are looking to enhance our brand message and market presence.