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About the Role
UGL is seeking an experienced Head of Sales US to build and lead the sales organization for Vice Golf in the United States. This role involves developing long-term retail partnerships, translating global strategy into local execution, and driving the growth of the Vice Golf brand in the US market.
Responsibilities
- Lead and grow the Vice Golf business in the United States across the green grass wholesale channel.
- Translate Vice Golf’s global commercial strategy into an actionable US market plan.
- Build, own, and execute the US 3-year sales and channel plan.
- Act as the main strategic and commercial counterpart between UGL and Vice Golf HQ.
- Lead the US sales organization dedicated to Vice Golf.
- Own US sales targets, forecasting, sell-in planning, performance tracking, and KPI reporting.
- Develop and execute local US sales programs, trade terms, and commercial initiatives.
- Adapt global Vice Golf strategies for the US market while protecting the brand.
- Drive the development of the US green grass and pro shop business.
- Turn strategic priorities into clear operational actions for the local US team.
- Ensure strong collaboration with Vice Golf HQ teams.
- Represent Vice Golf externally in the US market.
- Build a strong performance culture in the US team.
Requirements
- Senior sales or commercial leadership experience, ideally within golf, sporting goods, consumer goods, lifestyle, wholesale, or premium brand environments.
- Proven experience in building and scaling sales structures, retail channels, green grass business, pro shop networks, key accounts, or field sales organizations.
- Strong understanding of the US golf market, including reps, pro shops, green grass, specialty retail, distributors, and commercial partner structures.
- Excellent commercial acumen with the ability to translate strategy into execution, targets, programs, forecasts, and measurable business results.
- Strong leadership skills with experience guiding teams, reps, partners, or external stakeholders without always having direct reporting authority.
- Ability to act as a trusted bridge between a local US organization and an international brand HQ.
- Strong strategic thinking combined with a hands-on execution mindset.
- Experience in omnichannel environments.
- Strong analytical mindset with experience in sales planning, forecasting, reporting, KPI tracking, and business reviews.
- Excellent communication and stakeholder-management skills.
- Comfortable operating in a dynamic, fast-growing, and entrepreneurial business environment.
- Passion for golf and a strong understanding of golf equipment, retail dynamics, and the US golf ecosystem.
- Fluent in English.
Skills
- Sales leadership
- Commercial strategy
- Retail partnerships
- Team building
- Strategic planning
- Execution
- Forecasting
- KPI reporting
- Stakeholder management
- Omnichannel strategy
- Analytical skills
- Communication
Location
- United States
Work Type
- Field-based
- Remote
Experience Level
- Experienced
Salary/Compensations
- $140,000–$165,000 USD
Benefits
- Annual performance bonus of up to 30% of base salary
- Health, dental, and vision benefits
- 4 weeks paid vacation
- Company holidays
- Company-provided laptop or technology allowance
- Vehicle allowance or mileage reimbursement
- All approved business travel expenses covered
- Vice Golf product allowance and employee product benefits
- Access to and participation in major golf industry events, trade shows, tournaments, customer experiences, and strategic partner meetings
- Direct collaboration with senior leadership at UGL and Vice Golf HQ
- Significant opportunity for career growth
About the Company
- UGL is Vice Golf’s dedicated US commercial partner, building a high-performing sales organization to accelerate the brand.
- Vice Golf offers a comprehensive lineup of products including golf balls, clubs, apparel, and accessories, established in 2012 and rapidly growing globally.