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About the Role

This role is part of the Marketing Services organization, enabling marketing campaigns, customer communications, and engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Audience Management is responsible for creating, validating, and activating customer audiences. The role applies customer data, audience management, and marketing technology expertise to create and deliver audience solutions aligned to business objectives, partners with stakeholders, resolves execution challenges, and contributes to process improvement.

Responsibilities

Independently create, validate, and deliver audience selections, segments, activation outputs, and execution assets supporting marketing campaigns, customer communications, and business initiatives.
Partner with business and technical stakeholders to understand requirements, evaluate execution feasibility, translate business needs into audience management solutions, and ensure accurate delivery of audience management activities.
Analyze execution results, identify and resolve audience, data, and process-related issues, and recommend improvements that enhance audience performance, execution quality, and operational effectiveness.
Apply established controls, governance practices, and quality assurance procedures to support compliant, accurate, and risk-aware audience management and marketing execution activities.

Requirements

High School Diploma or GED
2-3 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
2+ years experience working with customer audience, campaign execution, or marketing activation platforms (e.g., CDP, journey or campaign orchestration, CRM), including at least 1+ year of hands-on experience with a customer data platform (CDP) such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.
2+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.
3-5 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
Bachelor’s Degree in Finance, Statistics, Mathematics, Computer Science, Marketing, Information Systems, Economics, Business, or other quantitative degree or equivalent, relevant work experience
1+ years experience in Financial Services or a highly regulated industry.
1+ years experience leading or coordinating projects, workstreams, or initiatives, including managing timelines, dependencies, and stakeholder communication.
Experience or exposure to data analysis or programming tools such as SQL, Python, R, SAS, or similar technologies through coursework, certifications, internships, or work experience.
Ability to travel up to 5% quarterly
Must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future.
Cannot offer employment to F-1 (student) visa holders.

Skills

SAS
Structured Query Language (SQL)
Microsoft Excel
Audience Segmentation
Process Documentation
Business Requirements Gathering
Python (Programming Language)
Campaign Execution
Root Cause Analysis (RCA)
Data Analytics
Data Validation
Adobe Experience Platform (AEP)

Location

Remote
Hybrid

Work Type

Regular
Full time

Experience Level

Senior Associate
2-3 years experience
3-5 years experience
1+ years experience

Education Level

High School Diploma or GED
Bachelor’s Degree

Salary/Compensations

$63,200.00 - $101,100.00
$72,700.00 - $126,400.00 (California)
$63,200.00 - $111,200.00 (Colorado)
$69,500.00 - $126,400.00 (New York)
$69,500.00 - $116,300.00 (Washington)
$69,500.00 - $111,200.00 (Maryland)
$72,700.00 - $116,300.00 (Washington DC)
$63,200.00 - $111,200.00 (Illinois)
$72,700.00 - $116,300.00 (New Jersey)
$63,200.00 - $101,100.00 (Vermont)
$63,200.00 - $101,100.00 (Ohio)
$63,200.00 - $101,100.00 (Maine)
$69,500.00 - $111,200.00 (Connecticut)
$63,200.00 - $101,100.00 (Virginia)

Benefits

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short and long-term disability
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
Purchase company stock
Annual incentive bonus based on individual and company performance
Competitive pay
Comprehensive selection of benefit options including 401(k)

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture.
We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.
Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.
Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.
Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026.
To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

Equal Opportunity

The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.
The Company will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with disabilities may contact the Company to request and arrange for accommodations.
If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact the Recruiting Team at TaOps@breadfinancial.com.