Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Owns paid social performance, focusing on turning ad spend into program registrations at target cost through creative strategy, disciplined testing, and full-funnel analysis. This role involves significant time spent on creative direction, data analysis, and utilizing AI tools.

Responsibilities

• Manage Meta ad accounts end-to-end across brands, including structure, budgets, pacing, and scaling.
• Develop and execute the creative testing engine with an always-on testing calendar and clear hypotheses.
• Analyze creative performance, including hook rate, hold rate, CTR, and CPL, to brief next variants.
• Brief and direct UGC creators and the video editor, writing hooks and ad copy in English.
• Oversee full-funnel performance, including landing pages, lead forms, CAPI setup, event match quality, and sales team handoffs.
• Plan seasonal campaigns around registration windows.
• Execute localized campaigns with geo-radius targeting, remarketing pools, and frequency management.
• Deliver a weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency.

Requirements

• 3+ years of hands-on Meta buying experience in direct-response lead generation (local services, gyms/fitness, education/enrollment, events, memberships).
• Experience managing significant budgets (US $20K+/month) or scaling accounts.
• Demonstrated testing methodology.
• Measurement literacy, including attribution windows, click vs. view-through, and blended CAC vs. in-platform ROAS.
• Fluent English, written and spoken.
• Comfort with spreadsheet-level analysis and cohorting performance by creative.
• Full-time availability with 4+ hours of daily overlap with US Eastern Time.

Skills

• Meta Ads
• Paid Social
• Direct-Response Lead Generation
• Creative Strategy
• Performance Analysis
• A/B Testing
• Full-Funnel Marketing
• CAPI Setup
• Event Match Quality
• Speed-to-Lead
• Campaign Planning
• Geo-Targeting
• Remarketing
• Frequency Management
• Spreadsheet Analysis
• AI Tools

Location

• Canada
• South Florida

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $1,500-2,500 USD per month

About the Company

• A rapidly growing sports and recreation group operating across Canada and South Florida.
• Operates recreational leagues and programs serving thousands of families (SportStars).
• Owns a premier indoor soccer facility (Americas Got Soccer).
• Launching new consumer tech.
• 100+ team members, multiple brands, growing approximately 40% per year.
• Utilizes paid media acquisition as a core growth engine with roughly $600K USD annual spend, primarily on Meta.