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About the Role
USC Online is seeking a Marketing Administrator to execute the day-to-day marketing operations for online graduate degree programs. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a fast-paced, dynamic work environment and dedicated to producing the highest quality work.
Responsibilities
- Administer day-to-day marketing operations support for USC Online.
- Participate in the development of marketing goals, objectives, plans and strategies.
- Assist in determining target markets.
- Assist with marketing reporting.
- Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects.
- Design and produce marketing reports and/or proposals for department use.
- Make recommendations based on research, trends, etc.
- Manage email strategy and write email campaigns geared towards prospective students.
- Create and manage social media and content calendar.
- Schedule posts and monitor social media channels.
- Analyze trends and evaluate competitor strategies.
- Assist with content creation and content strategy for news pages.
- Develop promotional material and advertisements and administer marketing campaigns.
- Manage posting and updating content on the website.
- Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
- Assist with communications to potential and existing students.
- Assist director with special marketing projects and administrative tasks, as needed.
Requirements
- Excellent communication skills.
- Analytical skills.
- Digital media knowledge.
- Attention to detail.
- Understanding of market segments and targeting.
- Ability to problem solve and think critically.
- Ability to adjust to a rapidly changing environment.
- Excellent analytical, written and communication skills are required.
- Ability to work in a fast-paced environment.
- Ability to lead and manage resources.
- Ability to make administrative and procedural decisions and judgments.
Skills
- CRM
- Marketing automation software
- Social media monitoring software
- Canva
- Salesforce
- WordPress
- Tableau Reader
- Google Ads
- Google Analytics
- MS Suite
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Minimum of 3 years of experience
- Preferred at least 5+ years of experience
Education Level
- Bachelor's degree
- Combined experience/education as substitute for minimum education
Salary/Compensations
- $81,868.70 - $95,000.00
Benefits
- We provide reasonable accommodations to applicants and employees with disabilities.
About the Company
- USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment and admissions.
- USC is a smoke-free environment
Equal Opportunity
- USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.
- USC observes affirmative action obligations consistent with state and federal law.
- USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety.
- Notice of Non-discrimination
- Employment Equity