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About the Role

Join Verizon's Digital Media Center of Excellence to lead digital, programmatic, and paid social media strategy, execution, and optimization. You will build and lead a team of strategists, partner with agencies, and educate leadership on emerging technologies. This role requires expert knowledge of the tech landscape and the evolution of programmatic and paid social buying.

Responsibilities

• Owning, developing, and executing bold, innovative strategies for Verizon’s approach to programmatic and paid social.
• Overseeing campaign planning and activation, ensuring holistic digital strategy meets standards and KPIs.
• Partnering with media partners on driving their product roadmaps and expanding their capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy.
• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
• Informing internal teams on the evolution of programmatic technology and paid social strategy, including leading marketplace trends, applicable tech, and optimal creative/audience approaches.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in programmatic media strategy and investment.
• Experience with analysis and reporting.
• Experience leading projects across multiple stakeholders.
• Experience managing a high performing team.

Skills

• Fluency in data-driven targeting and reach strategy.
• Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
• Experience with primary buying platforms & formats (Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, Pinterest).
• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad serving platforms (Google Campaign Manger, Innovid).
• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
• Experience with management of programmatic budgets of at least fifty million dollars.
• Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.
• Experience building and executing programmatic buying strategy.
• Ability to maintain accurate financial records.
• Ability to analyze data, optimize, and ensure campaign goals are being fully met.
• Strong interpersonal and presentation skills.

Location

• New York

Work Type

• Hybrid

Experience Level

• Six or more years of relevant experience

Education Level

• Bachelor's degree

Salary/Compensations

• $115,500.00 - $201,000.00

Benefits

• Medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Premium pay such as overtime, shift differential, holiday pay, allowances.
• Up to 15 days of vacation per year, which grows with additional service.

About the Company

• Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
• Verizon drives innovation, creativity, and impact in the world.
• The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
• In crisis and in celebration, Verizon comes together — lifting communities and building trust.

Equal Opportunity

• Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.