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About the Role

As a Programmatic Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.

Responsibilities

Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.
Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

Requirements

Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in programmatic media strategy & investment.
Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).
A degree in marketing or related field.
Relevant work experience in programmatic media.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Experience in data-driven targeting and reach strategy.
Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
Experience building and executing programmatic buying strategy.
Experience in applying data to get the most out of programmatic buys.
Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Skills

Programmatic media strategy
Programmatic media execution
Programmatic media optimization
Media planning on programmatic platforms
Digital media
Self-serve programmatic channels (display, video, social, dOOH, audio, native)
Primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk)
Data-driven targeting
Reach strategy
Advertising channels (TV, audio, OOH, Display, Digital Video, Social Media)
Buying methodologies (CPM, CPC, CPA)
Programmatic tech landscape
Data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom)
Ad verification
Brand safety tools (IAS, DoubleVerify, Moat)

Location

New York

Work Type

Hybrid
Full-time

Experience Level

Four or more years of relevant experience

Education Level

Bachelor's degree
Degree in marketing or related field

Salary/Compensations

$91,500.00 - $159,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay (overtime, shift differential, holiday pay, allowances)
Up to 15 days of vacation per year

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

Equal Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.