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About the Role
Veolia's Water Technology Business is seeking a motivated team member to develop and execute marketing plans and strategies for customer segments within their North America Water Tech division. This role involves analyzing markets, creating targeted messaging and content, and executing strategies to generate leads and support commercial growth, reporting to the North America Marketing Leader.
Responsibilities
- Create and execute marketing plans and strategies for customer segments within the Water Tech division for North America.
- Analyze assigned markets, establish win strategies, create targeted messaging and compelling content, identify channels of communication, and execute strategies to generate leads and support commercial growth.
- Develop and execute marketing projects aligned with the growth strategy and priorities.
- Create content from customer success stories.
- Support the development of marketing plans designed to help generate growth.
- Measure and report the impact of marketing tactics.
- Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused.
- Translate technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation.
- Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders.
- Lead development of marketing plans to support a sustainable growth strategy.
- Understand and utilize internal processes for marketing plan components, including legal and branding reviews.
- Ensure all work aligns with business priorities and focused areas of growth.
- Closely collaborate with the commercial team and maintain a passion for their success.
Requirements
- Demonstrated technical background with marketing education or experience.
- Demonstrated experience in concisely summarizing technical concepts, technologies and projects.
- Ability to extract, analyze and use data to gain insights and drive business decisions.
- Bachelor's degree from an accredited university or college in Marketing or a similar field.
- Minimum 4 years in a commercial or B2B marketing role.
- Experience planning and executing events, seminars, or webinars.
- Familiarity with social media strategy and content creation for B2B audiences.
- Experience in the water or environmental services industry, or other related industries.
Skills
- Marketing strategy
- Content creation
- Lead generation
- Commercial growth support
- Market analysis
- Messaging development
- Communication
- Collaboration
- Time management
- Data analysis
- Technical concept summarization
- Event planning
- Social media strategy
Location
- North America
- Trevose, PA
- Minnetonka, MN
- Oakville, ON
- Montreal, QC
Work Type
- Standard
- Office working environment
Experience Level
- Minimum 4 years in a commercial or B2B marketing role
Education Level
- Bachelor's degree in Marketing or a similar field
Salary/Compensations
- CAD 80,000 - CAD 110,000 yearly
Benefits
- Opportunities for comprehensive leadership development
- Career advancement
- Competitive benefits
- Flexible work arrangements
About the Company
- Veolia Group is a global leader in environmental services, operating across all five continents with nearly 218,000 employees.
- Specializing in water, energy, and waste management, Veolia Group designs and implements innovative solutions for decarbonization, depollution, and resource regeneration, supporting communities and industries in their ecological transformation.
- Veolia values Responsibility, Solidarity, Innovation, Customer Focus, and Respect.
Equal Opportunity
- As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
- We are an organization that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace.