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About the Role

Saatchi & Saatchi is seeking a seasoned Strategy Director with expertise in research, brand strategy, comms planning, creative briefing, and reporting. This role involves growing client relationships, leading teams to deliver effective work, and supporting junior team members. The ideal candidate will architect compelling strategies and brand ideas that differentiate brands in the marketplace, providing business-relevant perspectives on communication challenges.

Responsibilities

Lead the strategic planning process to arrive at powerful brand ideas.
Provide educated input into research methodology across quantitative and qualitative.
Lead the strategic thinking on integrated campaigns.
Create compelling consumer profiles that provide insight into consumer behaviors, attitudes, lifestyle, and usage to provide meaningful insights.
Lead and support creative brief writing.
Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process.
Champion bold, distinct and effective creative.
Plan and facilitate integrated planning sessions and ideations both internally and/or with external participants.
Proactively conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations.
Build excellent relationships internally, with accounts, creative and media teams and externally, with clients, partner agencies and vendors.

Requirements

8+ years of marketing experience, preferably the majority of which spent on strategic planning in agency, with a proven track record of transformational, modern marketing work that has grown clients' business.
Adept and interested in proactively leading a portfolio of brands and running projects (i.e., being an owner vs. an advisor).
Strong at brand planning, able to create clear sharp positionings and focused messaging. Can contribute to the crystallization of identity and architecture.
Clear, tight storyteller and brief-writer. Can identify meaningful, singular, useable insights/tensions.
Familiar with widely used and emerging insight tools and media technology, channels, and terminology.
Results-driven individual who believes in effectiveness measurement.
Deep integrated planning experience with emphasis on storytelling, including journey mapping.
Comfort with data and analytics, able to craft a measurement plan and perform analysis that yields actionable learnings.
Strong reputation for relationships with creative, account and media leaders and/or teams.
Ability to design and facilitate workshop activities to engage the client team in a creative problem-solving process.
Expertise in multiple business strategy tools, frameworks and methods.
Some experience in digital strategy, including social strategy.
Exceptional verbal and written communication skills.
Demonstrated ability to learn new tools and a comfort with old ones, especially PowerPoint.
Self-motivated but highly collaborative, seeks input and is comfortable receiving it, and welcomes diversity of thought.
Contributing to agency life and culture is important.

Skills

Brand strategy
Comms planning
Creative briefing
Reporting
Research
Brand planning
Storytelling
Brief-writing
Data analysis
Digital strategy
Social strategy
Workshop facilitation
PowerPoint

Location

Toronto

Work Type

Full-time

Experience Level

8+ years

About the Company

Saatchi & Saatchi is an advertising agency that integrates creativity, data, media, and technology to influence human behavior and drive client success.
It is one of the world's largest agency networks with 114 offices and over 6000 employees globally.
The Toronto office works with prominent brands such as Toyota, Lexus, Quesada, and Mondelez.
The agency is recognized for awards in creativity and effectiveness, focusing on converting innovation into tangible business results.

Equal Opportunity

Saatchi is an equal opportunity employer and welcomes and encourages applications from all interested parties.
Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.