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About the Role

As Lifecycle Marketing Manager at ULTRA, you’ll be the builder behind how every Ultra customer experiences the brand after they buy. Your job is to design, build, and continuously improve the lifecycle experiences that turn first-time buyers into loyal, high-value customers. This is a hands-on, execution-first role focused on designing, building, and iterating on lifecycle programs to drive customer retention.

Responsibilities

Build and run the full lifecycle experience—onboarding, activation, habit formation, subscription nudges, winback, and reactivation.
Design highly personalized onboarding journeys that meet customers where they are, set the right expectations, and drive correct, confident product usage.
Treat email and SMS as core craft surfaces—but deploy whatever the moment calls for: in-product nudges, packaging inserts, education, and new engagement touchpoints.
Manage the complexity of a multi-segment, multi-flow lifecycle program with precision and care.
Generate compelling messaging that feels personal, useful, and on-brand from the customer's perspective.
Write and/or brief copy and creative for lifecycle comms, partnering with Creative to bring flows to life.
Ensure every touchpoint reinforces the right usage, expectations, and perceived value.
Build flows and experiences end-to-end inside the ESP—segmentation, triggers, logic, and personalization.
Run lightweight tests across onboarding, messaging, timing, and offers; read the results and refine.
Document and systematize what works so wins are repeatable and scalable.
Build and run subscription lifecycle programs that support opt-in, save rate, and churn recovery.
Develop winback and reactivation flows grounded in customer motivation.
Help recover revenue and re-engage high-intent customers through thoughtful, well-timed comms.
Use cohort, funnel, and flow-performance data to understand how your lifecycle work is reducing churn and supporting LTV.
Monitor the health of your flows and segments, spot drop-offs, and turn what you see into the next iteration.
Translate performance signals into concrete improvements—comfortable separating signal from noise.
Partner with the Head of Growth on offers, bundles, and promotions as they show up across the lifecycle.
Help ensure lifecycle offers support long-term value, not just short-term spikes.

Requirements

Hands-on and fluent in Klaviyo or a comparable ESP—you can build sophisticated, personalized flows yourself, not just spec them.
Think like the customer and can generate and brief comms that are genuinely compelling—you sweat tone, timing, and detail.
Data-literate: comfortable in dashboards and flow analytics, using performance to iterate and improve.
Can manage lifecycle complexity—many flows, many segments—without dropping the details.
Understand how lifecycle work connects to churn and LTV, and you keep that line of sight while you execute.
Strong on email and SMS, but think holistically about the full post-purchase experience.
Care about getting better every week—and embody ULTRA’s values: Move fast. Be data-driven. Take ownership. Build with intention. Compete to win.

Skills

Lifecycle Marketing
Personalized Onboarding
Email Marketing
SMS Marketing
Customer Relationship Management (CRM)
Data Analysis
A/B Testing
Copywriting
Subscription Management
Winback Strategies
Reactivation Strategies
Offer Strategy
Klaviyo (or comparable ESP)

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Benefits

Medical coverage
Dental coverage
Vision coverage
HSA access
401(k)
Bathhouse membership
Unlimited PTO

About the Company

Ultra™ is the #1 brand of nicotine-free pouches in the world, focused on functional performance products.
Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides.
The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $25B by 2028.
Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch.
Backed by investors like Left Lane Capital and Sugar Capital, and supported by athletes and founders.

Equal Opportunity

Ultra is proud to be an equal opportunity workplace.
We value a diverse workforce and an inclusive culture.
We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.