Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Senior Marketing Manager role.
Rezi rewrites your resume against Rover.com's job description. Free.
Tailor your resume to this Senior Marketing Manager role.
Rezi rewrites your resume against Rover.com's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Marketing Manager posting at Rover.com — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Marketing Manager posting at Rover.com — free, in seconds.
About the Role
As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine. You will own the strategic deployment of brand identity across upper-funnel channels to drive measurable business impact and growth. This role is for a practitioner who wants the highest level of influence without the administrative burden of people management, with the autonomy to rethink how marketing is done.
Responsibilities
- Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration.
- Set the goals and OKRs that determine how we win in the upper funnel.
- Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
- Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
- Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels.
- Be an expert in media buying, media negotiations, inventory quality, and placement strategy.
- Manage external agency relationships of high complexity and impact, coaching them to meet Rover’s high performance standards and holding them accountable to performance benchmarks.
- Manage large-scale program budgets with accuracy.
- Work with Marketing Data Science in developing new marketing metrics and measurement frameworks.
- Own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
- Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment.
- Identify and execute on massive process efficiencies by automating marketing workflows.
- Operationalize AI tools into the department.
- Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use to solve complex business problems.
- Be a highly effective communicator who understands when and how to share key information.
- Distill complex media and AI concepts for executive stakeholders.
- Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency.
Requirements
- 8-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace).
- Demonstrated expertise in leverage upper funnel channels to drive new customers and know how to measure the impact.
- Demonstrated improvements to workflow automation, leveraging Scripts, Python, SaaS tools and AI.
- Be relied on to be the team’s AI expert and find ways to expand their capabilities.
- Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
- Bachelor’s degree required.
- Experience managing, and holding agencies accountable for results and managing an RFP process.
- Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience.
- A Sense of Curiosity: You have an excitement to learn new things and continually challenge yourself with new ideas.
Skills
- Linear TV
- OTT
- CTV
- Audio
- OOH
- Programmatic
- Media buying
- Media negotiations
- Inventory quality
- Placement strategy
- MMM
- Geo-Uplift testing
- Scripts
- Python
- SaaS tools
- AI
Location
- Remote (FL, GA, ID, NC, TX, WA & MI)
Work Type
- Remote
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree required
- Master's degree in a quantitative or business field is a plus
Salary/Compensations
- $139,482-$182,724 (Washington State outside of the Seattle area)
Benefits
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
About the Company
- At Rover, pets and their people are at the heart of everything we do.
- Connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
- Headquartered in Seattle and Barcelona, Rover is a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet.
- Investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
- Proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal.
- Committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Equal Opportunity
- Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees.
- We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential.
- We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
- We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.