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About the Role

Oversee End-to-End content creation (social & retail) for brands within your category remit, ensuring creative excellence, high production craft, and brand consistency. This role reports directly to the Social Account Lead and is based in Sydney.

Responsibilities

• Lead the refinement and execution of market-specific content strategies aligned with global brand direction and local nuances.
• Own content effectiveness and excellence across consumer and shopper touchpoints.
• Act as the brand's expert on the local market, understanding culture, communities, and social media trends.
• Oversee the end-to-end content creation process from ideation to optimization.
• Partner with key agency partners by providing clear and insightful briefs.
• Ensure the brand’s digital content is culturally relevant, engaging, and authentic.
• Act as the hub between brand, social, and content pods, analyzing performance metrics and adapting strategy.
• Implement processes to review and approve agency-created content, ensuring alignment with brand standards.

Requirements

• Proven experience in leading creative content teams or projects.
• Experience as a social media content creator is highly desirable.
• Strong understanding for local culture and platform nuances and trends.
• Strong understanding of the respective products, trends, ingredients, and industry terminology.
• A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Proven success briefing, managing, and collaborating effectively with external agencies.
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions.
• Demonstrable experience using generative AI tools for content creation (desirable).
• A demonstrable passion to build brand desire and drive purchase through conversion.
• Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles (preferred).

Skills

• Exceptional Writing & Editing
• Visual Storytelling
• Content Strategy
• Team & Project Management
• Performance Analysis
• Generative AI Understanding
• Tech-Savviness (preferred)
• Data-Driven Approach (preferred)
• Ethical Considerations (preferred)

Location

• Sydney

Work Type

• Max Term contract (3 months)

Experience Level

• Content Creation Leadership
• Social Media Content Creation
• Agency Management

About the Company

• WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale.
• WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

• WPP is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.