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About the Role
This role involves developing and implementing marketing campaigns, managing new advertising product launches, and guiding the sales team. It requires campaign analysis, team mentoring, and reporting on results to achieve business objectives and improve ROI, playing a vital part in strategic marketing success.
Responsibilities
- Design and launch marketing campaigns for new advertising products and pricing structures.
- Implement campaign strategies and promotional programs for specific market segments.
- Train the sales team on new advertising products and enhance sales techniques.
- Support sales staff during customer visits with marketing insights and program adjustments.
- Research market trends to design customer-attracting and retaining pricing programs.
- Monitor marketing program performance and recommend data-driven optimization solutions.
- Communicate department policies and procedures to ensure alignment with marketing objectives.
- Train and mentor marketing professionals and staff to develop their skills.
- Report campaign results to senior management with clear metrics and ROI insights.
- Exercise independent judgment and discretion in significant matters.
- Maintain consistent and punctual attendance, including nights and weekends as needed.
- Perform other duties and responsibilities as assigned.
- Understand and apply Operating Principles.
- Own the customer experience by prioritizing seamless digital options.
- Be an enthusiastic learner, user, and advocate of company products and services.
- Collaborate effectively to achieve significant outcomes and embrace new ideas.
- Participate in the Net Promoter System by engaging in huddles and callbacks.
- Drive results and growth.
- Support a culture of inclusion in work and leadership.
- Act with integrity towards colleagues, customers, investors, and communities.
Requirements
- Possess a Bachelor's Degree or equivalent combination of coursework, experience, or extensive related professional experience.
- Have 5-7 years of relevant work experience.
Skills
- Collaboration
- Communication
- Effective Presentations
- Marketing Strategies
- Project Management
- Teamwork
- Time Management
Location
- New York
Work Type
- Full-time
Experience Level
- 5-7 Years
Education Level
- Bachelor's Degree
Salary/Compensations
- $111,852.12 - $167,778.18
Benefits
- Best-in-class Benefits
- Commission eligibility for most sales positions
- Bonus eligibility for most non-sales positions
- Options, expert guidance, and tools for physical, financial, and emotional support
About the Company
- Comcast Advertising is advancing the TV advertising industry by delivering ads to linear and digital audiences and pioneering the necessary technology.
- We enable brands to connect with audiences across all screens using advanced data, technology, and premium video content.
- Our media sales division assists local, regional, and national brands in reaching potential customers through multiscreen TV advertising.
- Our ad tech division, FreeWheel, offers comprehensive adtech solutions for buying and selling premium video advertising across all screens, data types, and sales channels.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.