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About the Role
Abode Money is seeking a VP of Growth to lead acquisition, lifecycle, and activation, working closely with engineers and designers to drive product-driven growth initiatives. This role involves owning key growth metrics, optimizing the customer funnel, and developing new acquisition channels.
Responsibilities
- Own the number: new customers, CAC, payback, conversion, retention.
- Own the funnel: ad, landing page, signup, onboarding, lifecycle, and renewal.
- Ship product by working with engineers and designers to define product strategy and roadmap.
- Identify and scale new acquisition channels.
- Manage a national calendar for customer acquisition across all 50 states.
- Own the data layer, ensuring accurate measurement and attribution.
- Build and lead a growth team, including hiring and defining team structure.
Requirements
- Experience as a founder or a strong desire to run a business independently.
- Proven track record of owning and achieving growth targets in a consumer business.
- Experience shipping product to drive metrics, including writing specs and collaborating with engineers.
- Proficiency in using SQL and analytics tools to answer business questions.
- Experience in consumer subscription, fintech, marketplace, or commerce industries.
- Ability to take ownership and make decisions autonomously.
- Willingness to move fast, iterate, and learn from experiments.
- Resourceful in finding solutions and overcoming constraints.
- Ability to think big and challenge conventional approaches.
- Strong emphasis on data-driven decision-making.
Skills
- Growth Marketing
- Customer Acquisition
- Lifecycle Marketing
- Product Management
- Data Analysis
- SQL
- Team Leadership
- Budget Management
- A/B Testing
- Funnel Optimization
Location
- Remote
Work Type
- Full-time
Experience Level
- VP Level
Salary/Compensations
- $140,000 - $175,000 base, plus equity
About the Company
- Abode Money is the first AI financial home manager, utilizing AI to help homeowners save on property taxes, insurance, mortgages, and more.
- The company aims to build relationships with over 80 million US homeowners by providing annual savings.
- Abode Money has raised $23 million from investors including Permanent Capital, Drive Capital, Sequoia, Core VC, and The 81 Collection.
- Abode Money is the only company in the US offering property tax savings in all 50 states.
- The company's core values include autonomy, speed, resourcefulness, challenging convention, and data-driven decision-making.