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About the Role

The Marketing Strategic Partner will collaborate with marketing and business stakeholders to create and execute marketing strategies and plans for global campaigns and programs. This role is key to advancing the company's revenue, relationship, and reputation goals through effective marketing analysis, planning, development, implementation, measurement, and reporting. A primary focus will be on advancing FM’s sports sponsorship initiatives, including activating existing partnerships and exploring new opportunities to build brand awareness.

Responsibilities

Lead development and oversee execution of marketing strategy, campaigns, and plans, with an emphasis on sports marketing and sponsorship activation.
Build relationships with Marketing, Client Service, Sales, and Operations peers to ensure collaborative marketing strategies and optimal resource utilization.
Ensure all marketing activities align with brand positioning, compliance, and personalized requirements.
Create and coordinate execution of omnichannel integrated marketing plans across various channel partners.
Contribute to the management of agency and vendor relationships for assigned programs.
Collaborate with local marketing teams to ensure marketing plans are relevant to applicable markets and key accounts.
Optimize the effectiveness, efficiency, creativity, agility, and quality of programs and tools.
Monitor marketing program metrics, track, analyze, and report on results to optimize impact.
Exhibit leadership and influence to drive alignment of marketing activities for message consistency and a best-in-class client experience.
Develop a strong understanding of client and partner needs and the Client Service and Sales processes.
Ensure projects stay within established budgets and meet objectives.
Handle other assigned projects within corporate guidelines and in collaboration with marketing and communications peers and business unit sponsors.

Requirements

Bachelor’s degree in marketing, Communications, or Business.
5+ years of marketing experience, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting.
8-10 years of increasingly responsible positions in a corporate and/or agency setting.
Experience using groundbreaking media; digital marketing savvy.
Global experience in a corporate environment.
Understands business objectives and knows which marketing plans and tactics will support achieving them globally and regionally.
Apply knowledge of marketing to prioritize plans and campaigns to achieve Corporate and Operations objectives.
Good knowledge of marketing tools, tactics, and techniques.
Solid understanding of the business priorities of FM and its various business units.
Demonstrated ability to develop, deliver, and run global and locale integrated marketing plans with detailed objectives and proven ROI.
Consistent track record of delivery to tight budgets and deadlines.
Excellent communication and creative thinking skills.
Demonstrated project management skills.
Strong interpersonal skills - demonstrated teamwork skills.
Customer focused.
B2B experience.
A balance of “hands-on” and strategic leadership skills.
Strong decision-making skills.
Uses data and other inputs to make decisions, owns decisions, and takes accountability for work using strong organizational and analytical skills.
Proven track record of delivery to tight budgets and deadlines.
Excellent communication and creative thinking skills.
Demonstrated project management skills.
Strong interpersonal skills - demonstrated teamwork skills.
Client focused.
Comfortable engaging with Senior Leadership.
Experience using cutting-edge media.
Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations.

Skills

Sports marketing
Sponsorship activation
Marketing strategy
Campaign development
Marketing plan execution
Relationship building
Brand alignment
Omnichannel marketing
Integrated marketing
Paid media
Social media
Public relations
Multimedia
Interactive/web marketing
Direct mail
Event marketing
Brand experience
Agency management
Vendor management
Marketing analytics
Performance reporting
Project management
Budget management
Communication skills
Creative thinking
Interpersonal skills
Teamwork
Customer focus
B2B marketing
Digital marketing
Strategic leadership
Decision-making
Organizational skills
Analytical skills
Adaptability

Location

NYC, NY
Parsippany, NJ
Norwood, MA
Johnston, RI

Work Type

Full-time
Office-based
Hybrid (2 remote days per week)
Domestic travel
International travel

Experience Level

5+ years of marketing experience
8-10 years of increasingly responsible positions

Education Level

Bachelor’s degree in marketing, Communications, or Business

Salary/Compensations

$120,400 - $173,100 annually

Benefits

Incentive plan
Generous health and well-being programs
401(k) and pension plan
Career development opportunities
Tuition reimbursement
Flexible work
Time off allowances

About the Company

Established nearly two centuries ago, FM is a leading mutual insurance company dedicated to property risk management and the resilience of its policyholder-owners.
Policyholder-owners are many of the world’s largest organizations, including one of every four Fortune 500 companies.
FM works with clients to understand hazards, make cost-effective risk management decisions, and combine property loss prevention with insurance protection.

Equal Opportunity

FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.