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About the Role
We are seeking a Demand Generation Manager focused on the Broker channel to deepen engagement, drive pipeline, and establish Rippling as the preferred solution for benefits brokers and their clients. This role involves owning and executing marketing initiatives that support the Broker sales motion, integrating demand generation, partner marketing, product marketing, content strategy, and channel communications. The position is highly cross-functional, requiring close collaboration with Rippling’s Broker Sales teams and the broader Marketing organization. Ideal candidates are owners, compelling storytellers, and adept at managing multiple high-impact initiatives.
Responsibilities
- Build and execute quarterly campaign themes across email, webinar, social, and events.
- Develop always-on broker nurture programs to build awareness and trust.
- Own broker messaging and positioning, adapting based on testing, market feedback, and sales insights.
- Create effective sales-support content, including co-branded assets, case studies, and first call decks.
- Partner with Channel Sales to identify gaps, opportunities, and deliver tailored campaigns.
- Analyze campaign ROI and iterate quickly using data to optimize strategies.
- Collaborate with Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a key contributor to broker go-to-market strategies.
Requirements
- 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing.
- Proven track record running outbound campaigns and digital programs (email, paid social, webinars, etc.).
- Ability to create clear, impactful sales-support content (co-branded assets, case studies, educational materials).
- Full-funnel marketing perspective, balancing nurture with activation.
- Data-driven and results-oriented with the ability to pull reports, find insights, and act on them.
- Resourceful and execution-oriented, capable of building and launching initiatives with available resources.
- Strong cross-functional communication skills, particularly with sales and leadership.
- Ability to thrive in a fast-paced environment with high expectations and autonomy.
Skills
- Broker marketing
- Benefits marketing
- Insurance marketing
- HRIS marketing
- Payroll marketing
- Partner/channel ecosystem marketing
- Building 0-to-1 programs
- Developing repeatable campaign motions
- Creating always-on nurture programs
- Campaign reporting and analysis
- Salesforce campaign/report fluency
- Email/lifecycle tooling
- Webinar tooling
- Basic audience segmentation
- Strong copywriting skills
Location
- New York
- San Francisco
Work Type
- Office-based
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary
- Benefits
- Equity
About the Company
- Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
- For office-based employees, working in the office at least three days a week is considered an essential function of the role.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.