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About the Role

Lightspeed is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and help bring our product investment to market. You will co-own the go-to-market strategy, positioning, messaging, and adoption efforts for Lightspeed Golf, working closely with cross-functional teams to ensure product launches and customer programs improve adoption, sales effectiveness, retention, and customer lifetime value. This role serves as the connection point between golf customers, product teams, and the go-to-market organization, translating customer needs into compelling product stories and actionable recommendations.

Responsibilities

Co-own positioning and messaging for Lightspeed Golf, including operator and golfer value propositions.
Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and announcements.
Build launch plans connecting product strategy to marketing campaigns, sales enablement, customer communications, and post-launch adoption.
Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities.
Develop customer adoption, activation, cross-sell, and expansion programs to increase product usage, retention, and customer lifetime value.
Drive payments attach, adoption of revenue-generating products/services, and awareness of new/existing Golf capabilities.
Establish feedback loops with Sales, Support, Customer Success, and Partnerships to integrate customer insights into messaging, campaigns, and the product roadmap.
Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, and feedback.
Develop and maintain Golf ICP, persona, segmentation, and customer journey insights.
Monitor the competitive landscape and translate intelligence into positioning, sales guidance, and strategic recommendations.
Partner with Sales and Enablement to create sales collateral such as pitch decks, battlecards, and training materials.
Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content.
Act as a product and industry subject matter expert for marketing, communications, and customer-facing teams.
Measure and communicate the impact of launches and customer programs across key business metrics.
Establish and improve repeatable product marketing processes for the Golf business.

Requirements

2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS.
Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs.
Strong project management skills and ability to independently lead work from strategy through execution.
Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations.
Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams.
Excellent written, verbal, and presentation skills.
Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing.
A proactive, analytical, and collaborative working style.
Curiosity about customer needs and a growth mindset focused on continuous improvement.

Skills

Product marketing
Growth marketing
Lifecycle marketing
Go-to-market strategy
Positioning
Messaging
Launch planning
Sales enablement
Customer marketing
Project management
Cross-functional collaboration
Written communication
Verbal communication
Presentation skills
Analytical skills
Market research
Competitive analysis

Location

Remote

Work Type

Fully remote
Full-time

Experience Level

2-4 years

Education Level

MBA or Product Marketing Alliance certification (preferred)

Salary/Compensations

$100,000 TO $120,000 CAD

Benefits

Lightspeed equity scheme
Flexible paid time off policy
Extended healthcare benefits
Health and wellness benefit of $500 per year
Mental health online platform and counseling & coaching services
Paid leave and assistance for new parents
LinkedIn Learning license
Volunteer day
Medical insurance
Dental insurance
Wellness insurance
Life insurance
Disability insurance
RRSP plan and match
Paid parental leave top-up
Paid time off

About the Company

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that.
Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.
Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD).
With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Equal Opportunity

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace.
Lightspeed welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.