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About the Role
The Manager, Digital Engagement & Campaigns leads a small team responsible for Alto’s social media, campaign content, and targeted visibility initiatives across various markets. This role requires both strategic planning and hands-on execution, including content development, optimization, and performance analysis.
Responsibilities
- Plan and coordinate content across social media, newsletters, campaigns, presentations, and other digital channels, ensuring messages are clear, consistent, and adapted to each platform.
- Contribute directly to content development, including drafting, editing, reviewing, briefing creative assets, adapting messages, and ensuring content is ready for approval and publication.
- Oversee social media planning, publishing, monitoring, moderation, and escalation in collaboration with the Social Media Engagement team.
- Coordinate targeted visibility initiatives for Québec, Ontario, national, hyper-local, and targeted markets, including sponsored placements, partner distribution, search visibility, audience segmentation, budget follow-up, performance tracking, and coordination with external agencies or media partners.
- Work closely with internal teams, subject-matter experts, and external agencies to gather information, align content, manage timelines, and ensure deliverables move forward.
- Maintain editorial calendars, content trackers, campaign plans, approval processes, and reporting tools to keep work organized and visible.
- Review analytics, social listening, and campaign results to identify what is working, adjust tactics, and share practical recommendations with the team and leadership.
- Ensure content respects Alto’s brand, tone, accessibility standards, bilingual requirements, and communications priorities.
- Stay informed about digital, social, and content trends and identify realistic opportunities to improve Alto’s content and online presence.
Requirements
- Bachelor’s degree in communications, marketing, digital media, public relations, journalism, or a related field.
- Minimum 8 years of relevant experience in content strategy, digital communications, social media, marketing communications, or integrated campaign planning.
- Experience managing, coaching, or coordinating the work of communications, content, social media, or marketing professionals.
- Strong strategic judgment and editorial sense, with the ability to translate complex priorities into clear, engaging, audience-focused content.
- Proven skills and knowledge in digital, social, search, and targeted content campaigns, including planning, buying coordination, audience segmentation, optimization, and performance reporting for Québec, Ontario, hyper-local, and targeted markets.
- Experience working with external agencies, creative partners, media partners, or digital vendors to deliver integrated initiatives.
- Excellent writing, editing, presentation, and advisory skills, with the ability to influence internal partners and senior stakeholders.
- Strong organizational skills and the ability to manage multiple priorities, deadlines, approvals, and cross-functional dependencies in a fast-paced environment.
- Fully bilingual in French and English, with professional-level proficiency in speaking, reading, and writing in both languages.
Skills
- Content strategy
- Digital communications
- Social media
- Marketing communications
- Integrated campaign planning
- Digital campaign planning
- Social media planning
- Search campaign planning
- Targeted content campaigns
- Buying coordination
- Audience segmentation
- Optimization
- Performance reporting
- Content development
- Content editing
- Content review
- Content approval
- Content optimization
- Content performance analysis
- Analytics review
- Social listening
- Brand management
- Accessibility standards
- Bilingual communication (French/English)
Location
- Québec
- Ontario
- National
- Hyper-local
- Targeted markets
Work Type
- Hybrid
Experience Level
- Minimum 8 years of relevant experience
Education Level
- Bachelor’s degree in communications, marketing, digital media, public relations, journalism, or a related field.
Benefits
- Basic paid group insurance for you and your family: medical, dental, life, disability, etc.
- Access to wellness and health accounts
- Flex-Alto account of $500 to encourage a healthier approach and a more sustainable mode of transportation.
- Retirement plan and savings options (RRSP and TFSA).
- Vacations based on experience, available upon hiring.
- Incentive compensation program.
About the Company
- Alto is actively contributing to the transformation of Canada's future with a high-speed train project connecting Quebec City and Toronto.
- The project aims to improve the quality of life of citizens, strengthen ties between communities, and stimulate economic growth.
- Alto offers a work environment that encourages initiative, innovation, and forward-thinking solutions.
- This is a unique opportunity to shape the future of transportation in Canada.
Equal Opportunity
- Alto offers equal employment opportunities to all and invites qualified individuals, regardless of their identity, origin or situation, to apply.
- Please let us know if you need any adjustments during the recruitment process. We will do our utmost to provide you with a fair and pleasant experience, while keeping any adjustments confidential.