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About the Role

The Manager, Consumer Research will be responsible for utilizing primary and secondary market research and data analysis to provide an in-depth understanding of the market, product performance, customers, and competitors across the Foot Locker inc. brand portfolio. The ideal candidate will have strong project management and communication skills, analytical aptitude, and a passion for putting the customer first.

Responsibilities

Conduct primary and secondary market research using internal resources and vendor partners.
Execute quantitative and qualitative research studies from start to finish.
Participate in framing business questions, identifying information needs, and developing research/data analysis plans.
Manage and distribute Market Share data and Brand Health study results.
Manage the research process to deliver an objective understanding of customers, competitors, product performance, and market developments.
Prepare and present market size, penetration, and market share data to internal teams.
Identify and develop data sources to predict trends in market dynamics, competition, and customers.
Engage in proactive and effective interaction with internal marketing and other clients.

Requirements

Minimum of 5-7 years of Market Research experience, preferably in a Retail or Consumer Service industry.
Bachelors in Marketing, Psychology or Communications.
Self-starter able to navigate a start-up environment within a matrixed organization.
Organized and an effective project manager.
Highly analytical with exceptional communication and critical thinking skills.
Ability to work effectively with all levels of the organization, both locally and remotely.
Strong computer skills, especially MS Office applications.
Familiarity with syndicated data and insights providers (Circana, Statista, YPulse, etc.) is a plus.
Familiarity with survey and tools (Qualtrics, Survey Monkey, DisplayR, etc.) is a plus.
Online community management is a plus.
Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.

Skills

Primary market research
Secondary market research
Data analysis
Quantitative research methods
Qualitative research methods
Project management
Communication skills
Analytical aptitude
Critical thinking skills
MS Office applications
Syndicated data and insights providers
Survey tools
Online community management

Location

Remote

Work Type

Full-time

Experience Level

5-7 years

Education Level

Bachelors

Salary/Compensations

$92,000-$100,000

Benefits

Employee Discount
Paid Time Off
Medical Coverage
Dental Coverage
Vision Coverage
401(k)
Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Short term incentives

About the Company

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both.
As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company.
We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.