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About the Role

LumApps is seeking a strategic, revenue-driven Senior Product Marketing Manager – Industries to lead vertical go-to-market (GTM) strategy. This role involves defining LumApps' positioning across key target industries, serving as an expert on industry-specific buyer personas, and crafting compelling narratives and sales enablement tools to drive pipeline velocity and increase win rates.

Responsibilities

Define Industry GTM Strategy: Own the end-to-end industry strategy, positioning & messaging, and core content for target enterprise verticals.
Deepen Buyer & Persona Insights: Develop a clear understanding of key vertical stakeholders at C-Level mapping out their unique pain points, regulatory drivers, and digital workplace requirements.
Build Verticalized Sales Enablement: Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows.
Drive Tailored Solution Launches: Partner with Product Management to translate platform capabilities, integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS), and AI features into compelling industry-specific solution packages.
Produce High-Impact Content: Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points.
Cross-Functional Partner: Collaborate with Marketing to build targeted integrated demand programs.
Voice of the Market: Track market trends, regulatory shifts, and competitor movements across verticals to inform future product roadmap priorities and commercial strategies.

Requirements

6+ years of total experience in B2B SaaS Product Marketing, with at least 2–3 years dedicated to vertical/industry marketing.
Strong understanding of Employee Experience (EX), Enterprise Intranets, Internal Communications, or Digital Workplace software.
Experience positioning solutions for deskless/frontline workforces is a major plus.
Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories.
Proven track record of building enablement programs and GTM campaigns that directly contribute to pipeline growth, win rate improvements, and deal size expansion.
Comfort working in enterprise IT environments around Google Workspace, Microsoft 365, and major AI/Tech ecosystems.
Demonstrated ability to influence, align, and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority.
Direct experience in industry marketing.
Familiarity with AI/LLM applications within employee engagement or productivity platforms.
Experience operating in a global, cross-cultural, or dual-headquartered SaaS environment (US & Europe).

Skills

B2B SaaS Product Marketing
Vertical/Industry Marketing
Employee Experience (EX)
Enterprise Intranets
Internal Communications
Digital Workplace software
Storytelling
Content Creation
GTM Campaigns
Google Workspace
Microsoft 365
AI/Tech ecosystems
Cross-Functional Leadership
AI/LLM applications

Experience Level

Senior

Benefits

Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
401k Retirement Plan – We match 100% of your contribution up to 4%
Family-Friendly Policy – Inclusive maternity & paternity leave
Team Celebrations & Seasonal Events
Equipment of Your Choice

About the Company

LumApps is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and employees.
Our platform is a proven leader in this dynamic market with a truly unique vision and product.
Deployed by Fortune 500 clients worldwide, delivering meaningful business benefits.
Identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions and Forrester Wave.
Regularly selected for the French Tech Next40/120 program.
In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, expanding reach and impact across all types of workers.
Our mission: To make people feel that they belong and have a purpose.
To create an environment where all employees are engaged and work together towards the same goal.
Over 700 leading companies trust our solution.
With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world.
Driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide.
We are looking for individuals who are excited to actively participate in this transformation.
Core values: 'be bold, do amazing things', 'say what you mean, do what you say', 'one team, same mission', 'always be evolving'.

Equal Opportunity

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees.
We encourage applications from candidates of all backgrounds, identities, and experiences.