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About the Role
Northern is seeking an experienced Associate Director, Paid Media to join their expanding paid media team. This role involves owning strategy and end-to-end execution for key client accounts, leading high-performing paid advertising campaigns, and delivering measurable business results. The position requires a blend of technical expertise and strategic vision for the entire campaign lifecycle.
Responsibilities
- Lead paid media strategy and execution across Google, Meta, TikTok, Pinterest, Snap, and LinkedIn.
- Own campaign planning, setup, optimization, and reporting end-to-end.
- Develop data-driven campaigns aligned with client goals and KPIs.
- Leverage research, audience targeting, and performance insights to drive measurable results.
- Monitor and optimize campaign performance, making strategic adjustments and troubleshooting issues.
- Proactively identify improvement opportunities.
- Own media pacing and budget management.
- Act as the senior client partner and primary escalation point.
- Lead strategic conversations and quarterly business reviews.
- Resolve complex client issues.
- Create and present detailed performance reports, communicating results, trends, and recommendations.
- Provide strategic direction during client calls and touchpoints.
- Connect paid media strategy to broader marketing initiatives.
- Partner with creative, email, SEO, and UX teams.
- Oversee campaign quality and performance.
- Optimize ad copy, landing pages, creative assets, and campaign structures.
- Support business growth initiatives, contributing to audits and proposals.
- Identify opportunities for platform expansion and campaign scaling.
- Own capacity and workload planning for the team.
- Mentor and develop junior team members.
- Review junior team members' work and provide constructive feedback.
- Share best practices to strengthen team expertise.
- Stay current on digital marketing trends and platform updates.
- Apply emerging tactics to drive performance.
Requirements
- 7+ years of hands-on experience managing paid digital advertising (search, social, display, video, and multi-channel campaigns).
- Proven track record leading client accounts and managing cross-functional teams in a fast-paced environment.
- Deep expertise in major advertising platforms: Google Ads, Meta, TikTok, Pinterest, Snap, and LinkedIn.
- Strong analytical skills with the ability to translate data into strategic insights and actionable recommendations.
- Excellent client management and communication skills, with ability to influence stakeholders at all levels.
- Demonstrated success mentoring and developing junior team members.
- Experience managing budgets and optimizing spend allocation across multiple platforms.
- Proficiency with marketing automation, analytics tools, and reporting platforms.
Skills
- Paid Media Strategy
- Campaign Execution
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
- Snap Ads
- LinkedIn Ads
- Data Analysis
- Client Management
- Team Leadership
- Budget Management
- Performance Optimization
- Marketing Automation
- Analytics Tools
- Reporting Platforms
Location
- London, Ontario, Canada
- Remote
- Hybrid
Work Type
- Remote
- Hybrid
- In-office
Experience Level
- Associate Director
- 7+ years of experience
Salary/Compensations
- $80,000 - $110,000 CAD
Benefits
- Robust Benefits plan
- Health Spending Account
- Wellness Program
- LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Professional Growth Opportunities
- Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment
- Home office setup allowance
- Health & dental benefits
About the Company
- Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change.
- Leverages expertise and deep understanding of clients’ businesses to design, create, and enable tailored digital experiences that drive growth.
- Positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner.
- Awarded multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, and Hybrid Work.
- A team of 200+ digital experts.
Equal Opportunity
- Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace.
- Encourages candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
- Committed to ensuring an inclusive and accessible recruitment process.
- Accommodations are available at every stage of the hiring process.