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About the Role
As our Product Marketing Manager, you will own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust. You will bridge product and marketing, shaping positioning, messaging, and go-to-market strategies to grow awareness and deepen our connection with the self-employed.
Responsibilities
- Develop and refine product positioning and messaging that resonates with freelancers and SMEs
- Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
- Lead go-to-market for new products, features, and updates
- Build and maintain a clear competitive view of the market and translate it into actionable insights
- Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
- Support brand and thought leadership
Requirements
- 5+ years experience in product marketing, brand strategy, or similar roles
- Experience ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
- Native-level Dutch
- A strong writing instinct and passion for turning insights into clear, persuasive copy
- A strategic mindset with hands-on execution
- Genuine interest in entrepreneurs and helping them thrive
Experience Level
- 5+ years experience
About the Company
- Insify is a high-growth scale-up backed by €43M in total funding from world-class investors like Accel, Munich Re Ventures, and Formula 1 champion Nico Rosberg.
- In five years, Insify has expanded from the Netherlands into France and Germany.
- Insify's mission is to become the European leader in AI-powered SME insurance.
- The founding team consists of seasoned entrepreneurs who have previously built iconic businesses like HelloFresh, Bloomon, and SumUp.
- Insify combines deep fintech and e-commerce expertise with cutting-edge AI.