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About the Role

The GenAI Enablement Tribe engineers HelloFresh's transformation into an AI-native company, providing the platform and embedded engineering to redesign commercial functions and change how employees work. This role leads four teams across Berlin and Warsaw, with a mandate spanning all group functions. You will be part of the engineering leadership team, with decision authority, direct access to group leadership, and the opportunity to shape strategy, reporting directly to the SVP Engineering. Your mission is to leverage GenAI to change the way people eat forever.

Responsibilities

Own the GenAI platform, including LLM gateway, MCP gateway, agent platform, plugin marketplace, spec-driven development tooling, evals, and agent observability, to shorten the path from idea to running.
Lead embedded engineers into marketing, HR, finance, and operations to redesign processes to be AI-native, shipping against business KPIs and generalizing builds back into the platform.
Build GenAI proficiency across HelloFresh through curriculum, cohorts, and per-function enablement paths, measured by demonstrated skill.
Co-create the group GenAI strategy with global central functions leadership, convert it into a delivery roadmap with Product, and own budget and investment decisions.
Lead and develop Engineering Managers and Staff Engineers in Berlin and Warsaw, ensuring accountability for delivery, engineering standards, and team health, while scaling AI-native practices into BAU.
Own guardrails, evals, model routing, cost control, and the compliance boundary with Security, Legal, and Procurement to ensure safe and affordable adoption.

Requirements

10+ years in software engineering and 5+ years leading Engineering Managers across multiple disciplines, with a track record of holding teams accountable for delivery and technical quality.
Experience designing, building, and shipping agentic systems, understanding context engineering, tool calling, agent orchestration, retrieval, and evaluation harnesses.
Proven record of building internal platforms that engineers adopted, distinguishing between feature-shipping and friction-removing platform teams.
Experience leading a transformation program, large enablement effort, or function-wide process redesign that sustained post-transition.
Credibility in design reviews and experience guiding senior stakeholders through initially skeptical decisions.
Experience owning technology or AI strategy at an organization or business unit level, including build vs. buy decisions and sequencing pilots into production.
Low ego, high ownership, and clarity over complexity in decision-making.
Willingness to be specific about personal contributions, failures, and efforts beyond technical builds.
Readiness to state if technology strategy has been set above team level and if GenAI is the next step.

Skills

GenAI platform ownership
Agentic systems
Platform adoption
Transformation leadership
Stakeholder management
Technology strategy
AI strategy
Build vs. buy decisions
Team leadership
Engineering management
Cost control
Governance
Compliance

Location

Berlin
Warsaw

Work Type

Full-time

Experience Level

10+ years in software engineering
5+ years leading Engineering Managers

Benefits

Meal kit discount
Company pension scheme
Discounted memberships with Urban Sports Club and John Reed
Yoga classes
Access to Headspace and Spill
Flexible hours
Work From Home/Abroad options
Home office setup budget
Financial support for childcare costs
Deutschlandticket allowance
Access to internal training programmes
Central L&D budget

About the Company

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities.

Equal Opportunity

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com