Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role sits at the intersection of innovative ideas, creative considerations, consumer insights, media platforms, and real-time cultural shifts. You will lead the orchestration of brand architectures for a major client, influencing integrated touchpoints across the full consumer journey and embedding cultural intelligence into every stage of planning. This position is a natural evolution of the media strategist role, with an opportunity to shape its future and strengthen a team of leading strategists towards authentic brand integration into Canadian culture.

Responsibilities

Lead holistic connections planning for major brands, translating marketing objectives into integrated, brand strategies and consumer-first media experiences.
Leverage audience, insights, social listening tools, platform, and first-party data to identify meaningful and emerging audience behaviors.
Define jobs to be done, communications tasks, and map channel roles across paid, earned, owned, and shared media.
Lead inter-agency collaborations, creative briefings, workshops, brainstorms, and client presentations.
Serve as a trusted advisor to clients and internal planning teams, providing thought leadership on media strategy and cultural participation.
Lead ongoing cultural monitoring across verticals like travel, entertainment, gaming, music, film, fashion, art, and emerging internet subcultures to find integration opportunities for agency brands.
Serve as an internal cultural resource, educating clients and internal planning teams on emerging shifts in behavior, platform dynamics, and creator ecosystems.
Master AI tools for strategic refinement, analytical research, and idea generation.
Generate big activation ideas for brands and effectively sell them through with a balance of strategy and excitement.
Collaborate closely with vendor, internal, and external partner agencies to bring experience plans to life.
Support new business pitches with cutting-edge cultural insights and experience planning thinking.

Requirements

Degree in Business, Marketing, Communications, Cultural Studies, Media Studies or related field in cultural pillars of gaming, entertainment (film / tv), fashion, wellness, or the creator community.
6-8+ years of experience in Communications Planning, Brand Strategy, Media Strategy, or Cultural Strategy roles.
Significant hands-on experience with audience and cultural intelligence tools (e.g., Vividata, GWI, ComScore, Google Trends, Pinterest).
Strong grasp of data-driven media planning, audience targeting, and cross-channel media strategy.
Deep understanding of cultural trends, internet communities, creator ecosystems, and modern media consumption behaviors.
Experience working directly with clients, media planners, creative teams, and platform partners.
Fully fluent in English; French fluency is a bonus.

Skills

Cultural anthropology
Communications planning
Strategy
Cultural observation
Activation architecture
Critical thinking
Consumer insights
Media platforms
Cultural intelligence
Data analysis
AI tools
Brand strategy
Media strategy
Cultural strategy

Location

Windsor
Toronto
Montreal

Work Type

Work Your World program enabling remote work from anywhere in Canada or overseas for up to 6 weeks a year

Experience Level

6-8+ years of experience

Education Level

Degree in Business, Marketing, Communications, Cultural Studies, Media Studies or related field

Salary/Compensations

$70,000 - $80,000 per year

Benefits

Work Your World program
Extended long weekends
Wellness & Tech benefits
Birthday leave
Extensive Learning & Development opportunities
Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

About the Company

Starcom is a global communications planning and media leader with over 80 years of history.
Grounded in the principle that people are at the center of all they do, Starcom harnesses data and technology to move people and business forward.
With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
In Canada, Starcom is part of Publicis Media within Publicis Groupe.
Recognized as Great Places to Work certified three years in a row.
Ranked in LinkedIn’s Top 25 Great Places to Work.
Named 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.

Equal Opportunity

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
They create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness.
They encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.