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About the Role
Okta is seeking a Sr. Product Marketing Specialist for EMEA to drive regional go-to-market execution, product launches, positioning, and sales enablement. This role is ideal for a strategic marketer passionate about storytelling, market insights, and equipping sales teams with impactful content. You will translate global strategy into local reality, bridge global and regional teams, and tailor high-impact collateral for the EMEA market.
Responsibilities
- Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
- Localise global marketing campaigns for key and emerging EMEA markets.
- Optimise product messaging and positioning for diverse audiences.
- Adapt global sales content for EMEA, ensuring relevance and effectiveness.
- Equip sales and partners with the right messaging, competitive insights, and use cases.
- Gather regional feedback to refine positioning and enablement strategies.
- Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
- Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.
- Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
- Analyse competitors and identify opportunities for differentiation.
- Share insights with global and regional teams to inform strategy.
Requirements
- 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field.
- Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
- Proven track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
- Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products.
- Experience launching solutions to the EMEA region.
- Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions.
- Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs.
- Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.
Skills
- Product Marketing
- B2B SaaS marketing
- Identity & Access Management (IAM)
- Cybersecurity
- Cloud security solutions
- Storytelling
- Market insights
- Sales enablement
- Go-to-market strategy
- Product positioning
- Messaging
- Content creation
- Market research
- Competitive intelligence
- English communication
Location
- London
- EMEA
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Salary/Compensations
- £69,000—£95,000 GBP
Benefits
- Equity (where applicable)
- Bonus
- Comprehensive healthcare coverage
- Financial benefits
- Paid time off
- Parental leave
About the Company
- Secure Every Identity, from AI to Human
- Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
- This work requires a relentless drive to solve complex challenges with real-world stakes.
- We are looking for builders and owners who operate with speed and urgency and execute with excellence.
- This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
- We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.
- Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Equal Opportunity
- Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
- We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
- Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.