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About the Role
The New York Times is seeking a social media editor to establish a vision for shaping and targeting journalism for different platforms, build presence on emerging platforms, and engage readers. This role involves understanding and developing new strategies, tools, and workflows as platforms evolve, and integrating reader contributions into the report.
Responsibilities
- Leading The Times’s social presence across main accounts, ensuring coverage of breaking news and live events.
- Conceiving and executing innovative social plans for enterprise projects.
- Leveraging videos, photography, and graphics to elevate the off-platform report.
- Supporting the increase in video production by prioritizing time-sensitive projects and ensuring video journalism reaches a wide audience off-platform.
- Developing and refining the voice of The Times on all off-platform channels, exhibiting excellent news judgment and audience-sensitive framing.
- Collaborating with Social Visuals editors and the Video team on developing and executing visual storytelling formats and strategies for social platforms.
- Building creative social native content (e.g., visual cards, Instagram stories).
- Skillfully editing, shaping, and elevating headlines, copy, and visual assets for social media.
- Suggesting story ideas and identifying video opportunities.
- Partnering with desks across the London newsroom to produce stories that anticipate and respond to readers’ social and search needs.
- Developing testing strategies around medium and message to inform best practices for engaging off-platform audiences.
- Partnering with editors across the newsroom to workshop on-platform framing of articles that leverage off-platform performance insights and reader interest.
- Interpreting data and signals to determine the right fit for pieces and audiences both on and off platforms.
- Tracking success through engagement rates, growth statistics, reader responses, and other metrics, especially for video.
- Working with journalists on best social media practices, including framing pieces for specific audiences.
- Collaborating with other audience editors on flagging coverage opportunities informed by off-platform trends and sharing performance insights and case studies.
- Demonstrating support and understanding of journalistic independence and the mission to seek the truth and help people understand the world.
Requirements
- Proven experience in social media and digital journalism.
- Deep understanding of all mainstream and some emerging social channels.
- Consistent record running Facebook, Twitter/X, and Instagram accounts for major media outlets.
- Demonstrated interest in visual storytelling, including through video.
- Strong editorial judgment; comfortable with experimenting and refining strategies to optimize article-sharing for different social audiences.
- A passion for news and a dedication to The Times and its journalistic mission.
- Skill at bridging specialties, including reporting, editing, product, analytics, design, and user research.
- Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly.
- Strong analytical skills and familiarity with how to use data to inform editorial decisions.
- Experience working independently and collaborating across time zones.
Skills
- Social media strategy
- Off-platform video promotion
- Crowdsourcing
- Social media reporting
- Research
- Video production
- Visual storytelling
- Social native content creation
- Editing
- Headline writing
- Copywriting
- Data interpretation
- Audience engagement
Location
- London
Work Type
- In-office (four days per week)
- Hybrid (with flexibility for remote work per departmental guidance)
Experience Level
- Mid-level
Benefits
- Information on benefits will be provided during the interview process for roles outside of the U.S.
About the Company
- The mission of The New York Times is to seek the truth and help people understand the world.
- Independent journalism is at the heart of all we do as a company.
- The New York Times Company is committed to being the world’s best source of independent, reliable, and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.