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About the Role
Scale's product marketing team develops and executes strategies to drive awareness and engagement for Scale’s offerings. This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.
Responsibilities
- Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals.
- Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate value propositions and support sales.
- Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
- Drive cross-functional marketing programs around target verticals to create a cohesive customer experience and contribute to pipeline targets.
- Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences.
- Drive customer marketing efforts, creating strategy and tactics to maximize value, including case studies, testimonials, visual assets, and event participation.
- Design and run Scale’s Customer Advisory Board (CAB) program, including virtual sessions and an annual in-person summit.
Requirements
- 5+ years of experience in product marketing in B2B enterprise environments, with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus.
- Understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
- Excellent written and verbal communication, problem-solving, storytelling, and analysis skills.
- Ability to influence at all levels, including executive, and to work across functions.
- An outstanding level of attention to detail.
Skills
- Product marketing
- B2B enterprise marketing
- Vertical sales-led growth
- Customer marketing
- AI/ML technology
- Content creation
- Messaging development
- Sales enablement
- Cross-functional program management
- Event strategy
- Case studies
- Testimonials
- Visual assets
- Customer Advisory Board (CAB) program management
- Written communication
- Verbal communication
- Problem-solving
- Storytelling
- Analysis
- Influencing skills
- Attention to detail
Location
- San Francisco
- New York
- Seattle
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $172,800—$216,000 USD
Benefits
- Base salary
- Equity
- Comprehensive health, dental and vision coverage
- Retirement benefits
- Learning and development stipend
- Generous PTO
- Commuter stipend
About the Company
- At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.
Equal Opportunity
- We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
- We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
- We comply with the United States Department of Labor's Pay Transparency provision.